Editorial Board   Guest Author

Mr. Hasek

Glenn Hasek

Publisher & Editor, Green Lodging News

Glenn Hasek is publisher and editor of Green Lodging News, a weekly e-mail newsletter now reaching more than 5,000 opt-in subscribers, and a website receiving more than one million total visits annually. Green Lodging News covers topics ranging from energy management to water conservation to waste management to green design. Green Lodging News coverage emphasizes breaking news and trends impacting not only the environment and well-being but also the bottom line as well. Mr. Hasek, who has been quoted in many national news publications on green travel, launched Green Lodging News in July 2006. He has more than 20 years of writing and editing experience in the lodging industry. He worked as an editor with Hotel & Motel Management (now Hotel Management) from 1989 to 1996 and then again from 2000 to 2001. He first wrote about environment-related lodging industry news with Hotel & Motel Management in 1990. He also worked as associate editor of IndustryWeek magazine from 1996 to 2000 where he managed two projects: the IndustryWeek 1000 and the World’s 100 Best Managed Companies. Since 2001 Mr. Hasek has owned his own publishing and public relations consulting company—Hasek Communications L.L.C. He has received numerous professional awards for his work and has been a featured speaker and moderator at many lodging industry events—green lodging conferences, HD Expo, brand conventions, and the International Hotel/Motel + Restaurant Show (IHMRS). In November 2013 and November 2014 he helped organize the Hospitality Green section of IHMRS. Mr. Hasek graduated from Bluffton College with a B.A. in Communication and Religion in 1984 and also attended Ohio University, studying journalism at the graduate level.

Mr. Hasek can be contacted at 813-510-3468 or editor@greenlodgingnews.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.