Editorial Board   Guest Author

Mr. Hasek

Glenn Hasek

Publisher & Editor, Green Lodging News

Glenn Hasek is publisher and editor of Green Lodging News, a weekly e-mail newsletter now reaching more than 14,000 opt-in subscribers, and a website receiving more than 41,000 unique visitors each month. Green Lodging News covers topics ranging from energy management to water conservation to waste management to green design. Green Lodging News coverage emphasizes breaking news and trends impacting not only the environment and well-being but also the bottom line as well. Mr. Hasek, who has been quoted in many national news publications on green travel, launched Green Lodging News in July 2006.

He has more than 25 years of writing and editing experience in the lodging industry. He worked as an editor with Hotel & Motel Management (now Hotel Management) from 1989 to 1996 and then again from 2000 to 2001. He first wrote about environment-related lodging industry news with Hotel & Motel Management in 1990.

He also worked as associate editor of IndustryWeek magazine from 1996 to 2000 where he managed two projects: the IndustryWeek 1000 and the World's 100 Best Managed Companies. Since 2001 Mr. Hasek has owned his own publishing and public relations consulting company—Hasek Communications L.L.C. He has received numerous professional awards for his work and has been a featured speaker and moderator at many lodging industry events—green lodging conferences, HD Expo, brand conventions, and the International Hotel/Motel + Restaurant Show (IHMRS). In November 2013 and November 2014 he helped organize the Hospitality Green section of IHMRS.

Mr. Hasek graduated from Bluffton College with a B.A. in Communication and Religion in 1984 and attended Ohio University, studying journalism at the graduate level.

Please visit http://www. for more information.

Mr. Hasek can be contacted at +1 813-510-3468 or editor@greenlodgingnews.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.