Editorial Board   Guest Author

Mr. Brannen

Albert Brannen

Managing Partner, Atlanta Office, Fisher & Phillips LLP

Albert Brannen is the managing partner in the Atlanta office of Fisher & Phillips LLP, one of the nations leading labor and employment firms representing employers. Since 1982, Mr. Brannen has represented employers exclusively in successfully solving labor and employment law problems in the workplace. Much of his time is devoted to counseling employers about how to avoid workplace crises, comply with all applicable laws and prevent litigation. Mr. Brannen prepares all of the documents associated with the employment experience, including employee handbooks, employment contracts, restrictive covenants, ethics and confidentiality agreements, non-competition or non-solicitation agreements and severance agreements. Mr. Brannan also has a depth of experience advising employers on union-related matters and in assisting employers with the administration, negotiation, mediation and arbitration of collective bargaining agreements. He has successfully represented clients in formal administrative proceedings before the National Labor Relations Board, EEOC, Department of Labor and in federal and state courts. Having written numerous published articles on a wide variety of employment law subjects, Mr. Brannen regularly speaks to business and professional associations, industry groups and individual employers and is the chairman of the Labor and Employment Law Section of the State Bar of Georgia. He also teaches labor and employment law at Georgia Institute of Technology. Mr. Brannen is "AV" Peer Review Rated by Martindale-Hubbell and has been included in Georgia Super Lawyers since 2005. He was recognized as a member of Georgia's "Legal Elite" in 2009 and 2013 and has been listed in The Best Lawyers in America since 2010. He also has been a member of the 2010 Employment Law360 editorial advisory board.

Mr. Brannen can be contacted at 404-240-4235 or dabrannen@laborlawyers.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.