Editorial Board   Guest Author

Mr. Holtzman

Richard Holtzman

Vice President & Managing Director, Montage Kapalua Bay

A seasoned hospitality executive with more than 30 years of experience, Richard “Dick” Holtzman oversees management of all operations for Montage Kapalua Bay. Mr. Holtzman joined the Montage Hotels & Resorts family following his most recent position as senior vice president of Pyramid Hotel Group, where he managed the company's resort portfolio since 2011. Prior to his role at Pyramid, he spent seven years as the President of Kukui'ula Development Company, LLC, (a joint venture of Honolulu based Alexander and Baldwin and Scottsdale based DMB Associates) a 1,000-acre luxury resort and residential community in Poipu on the South Shore of Kauai, Hawaii. Mr. Holtzman's experience also includes roles as president of Grand Bay Hotels and Resorts, which evolved from Carefree Resorts as the luxury division of Wyndham International. He also held management positions at several Westin Hotels including The Arizona Biltmore, The Plaza, The Westin Detroit, and The Westin Peachtree Plaza. Mr. Holtzman is a graduate of Cornell University's School of Hospitality Administration. He and his wife Sheila are the proud parents of three grown children. They have recently relocated from Scottsdale, AZ and are thrilled to be back to Hawaii.

Mr. Holtzman can be contacted at 808-662-6600 or dholtzman@montagehotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.