Editorial Board   Guest Author

Ms. Brashear

Katie Brashear

Complex Director of Public Relations, Sheraton Phoenix Downtown Hotel

As complex director of public relations for Sheraton Phoenix Downtown Hotel, the premier convention hotel in Arizona, and The Westin Phoenix Downtown, Katie Brashear is responsible for overseeing the public relations initiatives, media and community outreach efforts, social media strategies, advertising plans, content creation, and marketing initiatives for the hotels. She is also the sustainability champion for Sheraton Phoenix Downtown Hotel where she manages and guides the property’s “green” initiatives. With more than 10 years of professional experience in public relations, marketing, advertising and branding, Ms. Brashear’s strong vision and professional leadership helped shape the two downtown Phoenix hotels into unparalleled and flourishing, urban destinations. Ms. Brashear joined Sheraton Phoenix Downtown Hotel as director of public relations. Shortly, she assumed the public relations efforts for Sheraton Crescent and the Sheraton Phoenix Downtown Hotel, later in 2012, she assumed The Westin Phoenix Downtown. Prior to Ms. Brashear’s experience with the Sheraton and Westin brands, she held the marketing manager position and the sustainability champion at W Scottsdale. Ms. Brashear began her hospitality career with Starwood Hotels and Resorts Worldwide in 2007 with W Scottsdale – the hotel opened on September 30, 2008. Before the hospitality industry, Ms. Brashear worked in public relations for luxury retailer, Neiman Marcus Scottsdale. Ms. Brashear graduated Magna Cum Laude from Arizona State University’s Barrett Honors College and the Walker Cronkite School of Journalism and Mass Communications with a Bachelor of Arts with an emphasis in public relations and a minor in business.

Ms. Brashear can be contacted at 602-817-5323 or katie.brashear@sheraton.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.