Editorial Board   

Mr. Freid

Hank Freid

CEO and Founder , Impulsive Group

Hank Freid has been a driving force within New York City's real estate community for over 30 years. As CEO and Founder of the Impulsive Group, a lifestyle hospitality company, this hotelier has built an impressive portfolio of chic and intimate properties throughout Manhattan including: the sophisticated, four-star Ameritania Hotel located in the Broadway theater district; the Moroccan-themed Marrakech Hotel nestled in the Upper West Side; and his newest acquisition, The Sanctuary Hotel situated in the heart of Times Square. An international businessman, each of Mr. Freid's hotels caters to a global audience offering a unique, cosmopolitan design and superior service and accommodations. In addition to a collection of urban retreats, the Impulsive Group owns Impulsive Charters, a fleet of luxury yachts that operate in the Mediterranean and Bahamas and Paramount Buildings, a renovation firm that specializes in residential remodeling and design.

Mr. Freid can be contacted at 212-247-2211 or hank@impulsivegroup.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.