Editorial Board   Guest Author

Ms. Brown

Ann Brown

Founder, Saltability

With almost 20 years of experience in nearly every aspect of the resort spa business, Ann Brown is an industry veteran whose expertise extends from licensed cosmetologist, esthetician, nail technician and massage therapist to accomplished spa director and business manager. In 2014, she founded Saltability to answer the need for a better treatment in the spa industry and conceived a line of Himalayan salt products that benefit clients as well as their therapists. By keeping products and services chemical free and eco-friendly, Saltability offers multiple therapeutic benefits in a single treatment, helping client and practitioner alike. Today, Saltability is a spa industry partner that provides quality Himalayan salt stone treatments and products for resort, day, medical and destination spas. Serving three years on the board of directors for the International Spa Association and five years on the education committee for the ISPA organization, Ms. Brown is trained in all facets of the spa industry and is a founding member of the American Spa Therapy Education and Certification Council, which educates some of the country’s top spas. She earned a bachelor’s degree in business management from the University of Florida and contributed to the development of ISPA’s Hiring and Training Guide, in addition to helping co-author two textbooks used for spa management degrees at major universities. Ms. Brown has presented on spa management and modalities at ISPA’s annual conference, the American Massage Therapy Association conference, IECSC and more and has served her community as a board member of several nonprofits. Please visit http://www.saltability.com for more information.

Ms. Brown can be contacted at 888-210-9918 or ann@saltability.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.