Editorial Board   Guest Author

Ms. Brown

Ann Brown

Founder, Saltability

With more than 20 years of experience in nearly every aspect of the resort spa business at various properties, Ann Brown is an industry veteran whose expertise extends from licensed cosmetologist, esthetician, nail technician and massage therapist to accomplished spa director and business manager.

In 2014, she founded Saltability to answer the need for a better treatment in the spa industry and, in doing so, conceived a line of Himalayan salt products that benefit clients as well as their therapists. Ms. Brown's biggest goal in creating Saltability was to introduce multiple benefits in a single treatment, and by keeping products and services chemical free and eco-friendly, the innovative therapeutic benefits help the client and practitioner alike. Today, Saltability is a spa industry partner that provides quality Himalayan salt stone treatments and products for resort, day, medical and destination spas.

Ms. Brown serves as vice chair of the Global Wellness Salt & Halotherapy Initiative and is involved in the Global Wellness Institute Mentorship Program . She has been a World Spa & Wellness Awards judge since 2010, and she previously served as a member of the International Spa Association board of directors and on the ISPA Education Committee. Additionally, she was a founding member of the American Spa Therapy Education and Certification Council. 

In addition to her vast spa industry experience, education and licensing, Ms. Brown contributed to the development of ISPA's Hiring and Training Guide, the first handbook of its kind for ISPA members, and helped co-author two textbooks used for spa management degrees at major universities. She has been a presenter on spa management and modalities at ISPA's annual conference, the American Massage Therapy Association conference, IECSC and more, in addition to serving her community as a board member of several nonprofits. 

Please visit http://www.saltability.com for more information.

Ms. Brown can be contacted at 888-210-9918 or ann@saltability.com

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.