How to Pump Up Your Hotel Fitness Center with Cutting-edge Fitness
By Bryan Green Founder & CEO, Advantage Fitness Products | October 28, 2008
In the world of high-end hospitality, unique services and luxury amenities can make or break guest satisfaction and retention, and a fitness facility is certainly not an exception. As consumers continue to focus on active, fitness-friendly getaways, it's all the more critical for spa and fitness center managers to stay on top of the innovations that can set them apart from the competition in the ongoing battle to win and retain new customers.
Currently, the hottest new technologies in the fitness world are challenging hospitality professionals to enter the digital age, as virtual-reality-based, and other new digital technologies and software are re-shaping the way people exercise.
Hi-Tech Performance & Function Over Form
Two distinct developments are now converging and taking the fitness industry to an entirely new frontier. First, there's been a dramatic shift in fitness away from the more aesthetic focus on developing a harder and more attractive body. While aesthetics remain a priority for many, the industry has become more focused than ever on "performance" in day-to-day life endeavors. Whether for a parent trying to manage the non-stop energy of a home full of children, or a high-powered executive traveling extensively to drive a company's bottom line, life is unrelenting. It's challenging and today, more than ever, demands high-performance.
The second development is the overwhelming and rapid influence that digital technology is having on fitness and exercise. Just as with entertainment, from television shows to video games, the fitness world has become a haven for interactivity and reality-based experiences. Digital technology has allowed us to "personalize" basic pastimes and activities like never before.
These two converging forces in the industry are creating a totally personalized and interactive fitness experience, focused on functional fitness measures that enhance performance in life.