Hotel FF&E Means More Than Just Decorating and It Starts With Smart Design
By Amy Locke Director, Interior Design, Hatchett Hospitality | February 18, 2009
Why can the manufacturer of the Dr. Skud flyswatter, which was crafted by famous French designer Philippe Starck, sell five cents worth of plastic for $12?
Why has the Motorola Razr V3 set sales records when it doesn't work any better or differently than other cell phones?
Why does Apple's iPod dominate the MP3 player market when there are many similar devices available from other manufacturers?
The answer to all three questions is the same - smart, striking design.
Americans are increasingly sensitive to and motivated by good design. Sure, we evaluate products and services with our left-brain for attributes such as price and usefulness, but increasingly we also look for right-brain qualities such as emotion, meaning, look, and feel.
In short, we don't just want products and services that are utilitarian - we want them to have style and to be objects of desire.