HOTEL BUSINESS REVIEW

November FOCUS: Hotel Design

 
November, 2015

Hotel Design: Unique, Timeless and Memorable Design

With hotel refurbishments typically taking place every eight to ten years for the soft elements, and every fifteen to twenty years for public spaces and bathrooms, owners and investors rely on architects and designers to get things right. Their solutions must satisfy a targeted demographic, be aesthetically timeless and durable, and fulfill the market's desire for unique and memorable design. From re-thinking guestroom configurations to constructing dramatic public spaces, an effort is being made to recast hotels as the highlight of any business trip or vacation. In that regard, many architects have chosen to make a striking first impression, with an emphasis on the hotel lobby. These areas are being designed as multi-use spaces to accommodate casual or formal talks, individual or group work, and zones for social activity. Creative space segmentation is required, along with furniture that provides comfort and functionality. More extravagant entrance features also include indoor waterfalls, large chandeliers and multi-media stations. The bathroom is also an area of interest for designers in recognition of guest desires to experience luxury beyond their everyday lives. Spa-like features such as en-suite bedrooms, waterfall showers, over-sized bathtubs, his & hers sinks, giant towels, plush robes, and deluxe beauty items provide the promise of indulgent luxury. Additionally, hotel restaurants can no longer afford to be mere providers of three meals a day and a buffet. Signature restaurants are being designed to offer a genuine "wow" factor to both guests and external patrons alike. Along with sustainability concerns and an increased emphasis on local sourcing, these are some of the subjects in the fields of hotel architecture and design that will be explored in the June issue of the Hotel Business Review.

This month's feature articles...

Patrick Burke

Encompassing over 3.5 million square feet with a price tag of $4.4 billion, Resorts World Sentosa is one of the world's largest multi-recreational luxury parks. A city-within-a-city, the resort features six hotels, offering a total of 1,840 rooms; a large casino; a convention center, including a 7,000-square-meter ballroom, conference and meeting facilities; a multitude of theaters and entertainment facilities; a maritime museum, a large marine animal park and water park; a world-class spa and extensive retail stores and restaurants. Anchored by Universal Studios Singapore, the project required a design approach that would celebrate the unique site in a very special way. READ MORE

Pat McBride

The designs of the most renowned hotels and resorts give careful consideration to every aspect of a guest's experience. This is no small task - the design team leads the way to ensuring a property has everything it needs to offer a memorable, comfortable and relaxing stay for customers, which ultimately determines the success of a property. Complicating matters is the fact that designers very rarely need to consider just one type of customer - there are honeymooners, young families, empty nesters, groups of friends and wedding parties to consider in the design process. The task of designing for still another subset of customers - business travelers - presents an interesting but surmountable design challenge. This is a group growing more and more accustomed to mixing business with leisure. Designing a property that appeals to business travelers, a critical source of revenue for many properties today, requires its own set of considerations that must be weaved seamlessly throughout the design of the property, from meeting and conference spaces to restaurants and guestrooms and beyond. READ MORE

Patricia  Lopez

Guestrooms are getting smaller. With trendy micro and capsule hotels on the rise, brands everywhere are working with designers to shave off square footage and conceptualize new and improved layouts that use space more efficiently. But designing a versatile room is only functional to a point. If you want to create a space that responds to your guests' needs without compromising the elements that turn a simple hotel stay into a luxury, then you have to strike a balance between tradition and innovation. And it all comes back to the art of crafting an experience. READ MORE

Samuel J. Cicero Sr.

No matter how glamorous, there comes a time when every hotel requires renovation. Years of wear and tear, new fashion trends, and shifts in technology can prematurely age a property, leading to customer complaints and the need to lower room rates to remain competitive. Also, in this age of social media and online reviews, an aging property means lost revenue as travelers increasingly turn to the Internet for advice and not the hotel's website. READ MORE

Lamarr Reid

When it comes to luxury hotels, no detail goes unnoticed. This rings especially true in the interior environment, the space where most day-to-day hotel activities take place. It is often the interior that shapes the identity of a hotel in the minds of visitors and guests—for this reason, the interior design is of utmost importance. Stay in a hotel with disjointed or outdated design, and the experience can come off feeling stale and mediocre. But stay in a hotel where the interior design has been executed with great care and consideration, and the stay can become timeless, branded in the mind as an unrivaled, memorable experience. READ MORE

Keith  Simmel

Technology is engrained in everything we do. It's in our cars, offices, homes and even the hotels we select. Travelers today, from millennials to baby boomers, are technologically driven and expect the ease and comfort that various forms of technology can provide. Many crave convenient and quick access to information. And with more hotel flags and brands than ever, hotels must incorporate high-tech elements throughout the building from the lobby to amenity spaces to the guest room in order to stay competitive. READ MORE

Dave Murphy

Hotel design is evolving to meet the needs of a new generation of guests. One of those emerging trends seeks to combine old and new trends into a warm and inviting space that provides all the amenities and features of living in a modern world. For hoteliers, making guests feel at home from the moment they walk into the door is what makes a design successful. One feature leading the charge with adaptable charm and the overall range of colors, patterns and textures is hardwood flooring. READ MORE

Ronald M.  Lustig

As smart technologies continue to permeate every sector of our lives and Millennials grow into consumers with clout, the hotel industry is taking note. New developments are taking place and others are being imagined to keep pace with demands of this technology-savvy generation. Futuristic guestrooms will trend toward being smaller, but technology will rule to provide guests the efficiencies they prefer, the unfettered access to Wi-Fi they demand and the individual recognition they enjoy. A trip to the future is really not so far away. READ MORE

Valeriano Antonioli

Hotel architecture and design is a hot topic in the hospitality industry lately, as new hotels are constantly being built around the world and existing hotels are showcasing million dollar renovations. Owners and investors are getting more involved with interior designers and architects in order to spend time discussing the hotel or brand vision before going any further. Owners and hoteliers are understanding more and more the need for smart design concepts and smart decisions in terms of renovations, as they do not happen often. READ MORE

Scott  Lowe

As this edition of Hotel Business Review studies the characteristic qualities of unique, timeless and memorable design- we began to think about the essence of these three qualities and how they are realized. We also determined that it would be a helpful exercise for everyone in the industry to consider how these elements work within business strategy for hospitality industry success - and whether they are always inherently appropriate. We hope to provoke thought in advancing an always thorough consideration of as the industry progresses in this era of vibrant hospitality growth worldwide. READ MORE

Jim  Suggs

Much has been said about the changing traveler, and what he demands of the hotels in which he stays, whether he's among the ranks of the millennial generation we talk about so much or is simply a savvy guest. What's been addressed with less frequency is how designers can respond to these new demands and desires and implement them in the architecture of hotels. How can I, as a designer, create a space that this new traveler craves and then raves about on social media? I believe it all comes down to a few simple (but not easy) principles of great design: Creating a unique sense of place, creating memorable moments, and, just as importantly, designing hotels that perform. READ MORE

Paula J. Azevedo

The hotel market is more competitive than ever before. Tapping the talent of experienced design professionals can help industry leaders gain a needed, game changing edge. Guest columnist Paula Azevedo, a principal at dash design, explores how the proper use of technology, materials, luxurious appointments and destination estaurants can provide a true return on investment for hotel owners, developers and operators. Tapping the hands-on knowledge of design professionals is one way that hoteliers can gain an edge and, therefore, capture market share. READ MORE

Jennifer  Skaife

A couple of years ago, I wrote a piece in HotelExecutive about how the Hotel Lobby was evolving from an arrival and circulation zone with the various program elements of food and beverage outlets, business centers, and the expected array of arrival components and moving towards a self-contained destination; becoming something quite independent of the hotel itself. READ MORE

Anthony DiGuiseppe

So a man walks into bar…no lets change that, a couple walks into a hotel room and immediately they look at the bathroom and make an evaluation, what are they considering…..small, large and luxurious, is there space for my toiletries, lighting, outlets, shower size, and then there is the wc, where is it….and is the bathroom private or is it open to the rest of the room…? Well I have seen them all, as a designer and have probably made some of the same decisions other designers have done to make the bathroom special, unusual, chic, etc. READ MORE

Tammy S. Miller

Design is only good if it works. Hospitality designers are charged with plenty to think about at the onset of a new project. Most importantly, what will make the space work for the clientele and bring people back. People have many diverse needs and desires when travelling but each property has to find their niche and maximize the return on their investments. Luckily, at this time, hotel redesign is being mandated everywhere. PIPs that have been on hold during the recently weak economic times are shaking loose now, and hotel designers are being called to task. The difference between a good hotel room and a great hotel room is design. A well thought out interior can enhance the travel experience, but remember this newly renovated space has to last up to twelve years. READ MORE

Corinna  Kretschmar-Joehnk

Designing a hotel oriented towards Millennials, or Generation Y, means addressing the revolutionary shift in society's “gestalt” created by the instant accessibility of information. Although people of all ages are participating in this transformation, those born in the last two decades of the 20th century are shaping how these changes materialise through their attitudes towards the accessibility of technology, sense of community, work / life balance, experiences vs. possessions, memory-making, and personalised service - all of which impact a hotel's interior design. READ MORE

Pamela Barnhill

Does a brand have certain attributes? Do legacy brands include their new “soft” brands? Are so-called collection companies brands? With so many extensions and iterations, it's only natural to pose such questions. Is a brand a legacy brand or does it include the newly created soft brands? What about the collection companies, are those brands? READ MORE

Ken Hutcheson

To help decrease the drought in California, the state has required that all agricultural suppliers be in compliance with the 2015 agricultural water management plan (AWMP) guidebook. But even with the new regulations and management practices in place, drought continues to harm those living on the West Coast. According to a 2014 study from the University of California-Davis, last year's drought was likely to inflict $2.2 billion in losses on the agricultural industry. Harsh drought seasons have led to habitat destruction, wildfires, and have also caused entire landscapes to change. READ MORE

Drew Patterson

Service delivery is being changed in a fundamental way, and guest communication is at the heart of this change. Multi-channel mobile communication allows hotels to have more touch points with the guest before, during, and after their stay. When done right, a smart mobile strategy will bring hotels closer to their guests. Because the tools are so easy to use and access, a large percentage of guests will use it and appreciate it. These interactions are at the heart of how we interact with and serve guests; they aren't just marketing channels. READ MORE

Tammy Farley

When it comes to rate shopping, most properties and management companies know they need it - and they need it now. This article outlines the advances that are being made to make rate shopping faster, friendlier and more flexible by illustrating the state of the art, citing case studies of successful users. READ MORE

Lewis Fein

A hotel without a customer-centric philosophy is a hotel without customers. Nowhere is that statement more urgent, and nowhere is that assertion more visible, than among the thousands of websites - and the tens of thousands of generic pages, filled with marketing boilerplate and stock photographs - that make the hospitality industry appear indifferent or rather inhospitable to potential guests. Changing this outlook, and converting this non-style into a marvel of design and attentive service, must be at forefront of every hotel executive's agenda. The alternative, which is a do-nothing response to the power and influence of the Web, is neither wise nor sustainable. Hoteliers need to resolve this challenge immediately. READ MORE

Kevin Wilhelmsen

It is no secret consumer experiences today are significantly influenced by technology. Many brands are innovating products and services to make routine activities faster, more convenient and more user-friendly. Leaders in the hospitality industry may know this better than anyone. Internet travel booking has exploded, increasing by more than 73 percent during the last five years, and 65 percent of same-day hotel reservations are now made via smartphones . Consumer reviews could be the epitome of economic Darwinism, with survival of the fittest being a reflection of an organization's ability to be nimble and closely connected to its guests. READ MORE

Kelly  McGuire

Revenue management is taking on a more strategic role with growing responsibilities and new opportunities to expand the influence of the discipline. One thing remains constant: the revenue manager is the key to a successful revenue management program. This role requires an analytically minded leader, who can successfully work across the organization to drive results. Revenue management has traditionally been a detail-oriented, analytical discipline obsessed with data and consumed with spreadsheets. The more analytical, the better. As the discipline has matured, technology has become more sophisticated and the role has expanded, the requirements of the job are evolving. READ MORE

Larry  Mogelonsky

Once a hotel is build, it is especially difficult to modify the exterior structure in order to improve a guest's first impression of the property. However, by borrowing curb appeal tactics used by realtors, there are smaller, incremental upgrades that a hotelier can undertake to heighten one's appreciation of the hotel before they even set foot inside. These range from small material changes to the structure and lighting to the inclusion of outdoor art, plants and water. As well, the demand for exterior third places is also a viable option. READ MORE

George Fistrovich

Sustainability and farm-to-table dining have become synonymous with dining experiences. The expectation for a locally grown meal at fine dining restaurants has risen 87% over the past years according to the 2015 National Restaurant Association Industry Forecast. As the leader of a culinary team, we are dedicated to exceed those expectations while meeting our bottom line. This can be a challenge to hotels and resorts around the globe whose climate does not permit for produce to be grown year round. I am fortunate to lead The Ritz-Carlton, Naples culinary team, the first resort to work with CropBox, the solution to providing sustainable dining that is not contingent on climate year round. READ MORE

Steven Ferry

In the 1990's, I interviewed several futurists who, amongst other predictions, anticipated the omnipresence of robots in the workforce. In 2001 (unrelated to Stanley Kubrick's 2001: A Space Odyssey), I spoke at a butler convention about a convergence of "hominids" (humans) and robots: the robots becoming more human and the humans becoming more robotic-and warned that this did not augur (signal) well for humans who preferred superior service. Hospitality, basic definition is friendly, which comes from an Indo-European root word meaning love. Met any friendly robots recently, ones who expressed their heartfelt love? Or for that matter, from staff who lack passion for service? READ MORE

David Hogan

When compared to older generations, millennials may not be the most well-traveled group, but they are on their way to becoming top travel consumers. According to a Harris Poll survey, millennials, those born from the early 1980s to the early 2000s, already plan to spend about $226 billion on travel this year. For this reason, it is important hotels and restaurants truly understand the consumer power of millennials, and the importance of capturing and keeping their business. READ MORE

Mark Heymann

The rise of millennials in the workforce is challenging conventional rules of employment. Driven by a desire for better work-life balance, the new majority generation is demanding greater flexibility in how and when they work. For forward-looking hoteliers, this creates an opportunity to rethink the way they schedule labor in favor of flex systems that allow them to fill shifts based on projected and actual demand while empowering their workers to structure their time to better meet personal as well as business needs. READ MORE

S. Lakshmi Narasimhan

The market landscape has truly undergone a major metamorphosis in the past decade. The way businesses woo customers has consequently also changed dramatically. Gone are the days when businesses craved for referrals through direct communication. The new referral engine is social proof - the positive influence that is created when someone comes across something that many others are doing. In a way, it is using experiences of others to choose a product. READ MORE

Paula J. Azevedo

The Miami of today - the "It" city of art, tourism, fashion, culture and business - was really born over a decade ago, when Samuel Keller, the former director and leader of Art Basel, an internationally renowned Switzerland-based art show, had the vision to use Miami Beach as a host city for a temporary traveling Art Basel exhibition in 2002. The show did more than bring a good deal of attention to South Florida. Art Basel partnered with the city and its local institutions to create parallel programming, bringing Miami alive with galleries, street fairs and events at its convention center as attendees poured in. READ MORE

Robert Festinger

In the dictionary, rebranding is defined as the changing of a company or organization's corporate image. In reality, for businesses that are rebranding their hotels, the term exudes a much less simplistic picture. It can be a daunting task, even one that seems overwhelmingly complex and trying. But irrespective of how challenging the overhaul of a brand might first appear, it's not impossible if approached methodically and with an outlined strategy. In the end, it's a worthwhile undertaking for establishments looking to reinvent themselves in their respective markets. Which brings me to the first most pivotal point: understanding your market. Delving from that comprehension into the personality of your hotel will help prepare you, step by step, for a successful transition by creating an identity that resonates. So, how exactly is it done? READ MORE

Philip J  Harvey

Typically, when we attempt to control insurance claims costs in hospitality, we find ways to reduce the number of claims. That means yet another conversation about slips, trips and falls, the most frequent source of any insurance claim filed by a hotel. What about the most costly claims, the ones that draw settlements in the hundreds of thousands of dollars? Hotels must also reduce their exposure to risks that result in these sometimes catastrophic claims, from Legionnaires' outbreaks to back strain injuries among hospitality staff. In this article, I will discuss five emerging risks and one all-too-familiar risk that generate costly insurance claims. READ MORE

Coming up in March 1970...