HOTEL BUSINESS REVIEW

March FOCUS: Human Resources

 
March, 2017

Human Resources: Inspiring a Journey of Success

In an increasingly competitive environment where hotels are competing to attract, and more importantly, to keep top talent, Human Resource managers are realizing the need to focus on improving their Employee Experience. Smart managers are embracing the idea of Employee Wellness which translates into a system of physical, mental, emotional, and purposeful well-being. Some organizations are even providing free counseling for their employees and their dependents. The goal is to nurture, support and engage with their employees in a way that increases productivity, improves customer service, enhances loyalty, and creates a more harmonious work environment for all. Along with this development is the need for more effective, ongoing training. Many HR managers rely on external training firms for this, but there is a growing trend which taps the experience and expertise that already exists within the organization. For example, younger employees likely have greater knowledge of social media which an older generation might struggle with. Harnessing this peer-to-peer learning can be an efficient and cost effective way of increasing skills, and as a result, the knowledge transferred is likely to be more acceptable and relevant. Finally, HR managers need to foster an environment that empowers people and taps into their full potential, inspiring a personal journey of success. The March Hotel Business Review will take a look at some of the strategies and techniques that human resource directors are currently developing in order to achieve success.

This month's feature articles...

Paul Feeney

A recent report from the U.S. Bureau of Labor Statistics, showed that close to 3 million people voluntarily quit their jobs a couple of years ago, a 17% increase from the previous year, proving that opportunities for employees are abundant and we have shifted back to a candidate-driven marketplace. Why is this important? Employee retention should always be of utmost importance, but requires awareness as to why employees leave to begin with. Numerous statistics show that the #1 reason people quit their jobs is a disconnect or poor relationship with their boss or immediate supervisor or manager. This shows that turnover of staff is mostly a manager issue. READ MORE

Joyce Gioia

Worldwide, the hospitality industry is going through a transformation. In response to workforce shortages, many employers have looked for---and found---ways to reduce staff by using automation. Despite this trend, there are continuing shortages of skilled workers from front line housekeepers to general managers. Hospitality leaders are looking for and finding innovative ways to find the talent. This article will give you an overview of what's working for general managers and their human resource professionals to find the people they need to staff their properties. READ MORE

Whitney Martin

As new properties explode on the scene and traveler choices abound, hotels know they have to pull out all the stops to make every guest experience a positive one. Are staff friendly are courteous? Are rooms clean? Are meals excellent? Are bills accurate? We rely on our employees to execute their jobs, not just correctly, but with enthusiasm. And, if they don't, business suffers. We do our best to hire good people (in a competitive market), we give them a little training, and then we HOPE they create raving fans. Ever heard the expression "hope is not a strategy"? READ MORE

Sandy Asch

Baby boomers, Gen Xers, and especially Millennials, who now make up more than 50 percent of the workforce, want a sense of purpose at work. It's clear that today's workforce is increasingly concerned with doing good. People are tired of just showing up every day to perform a job. They want lasting fulfillment at home and at work. In his book, Drive, Daniel H. Pink suggests that we are in a time where individual desire to have a positive impact in the world often ranks higher than pay scale when selecting a job. Millennials, in particular, want to feel like their work has real purpose, and they want to be home for dinner. READ MORE

Michael Warech

So where will we find the next generation of leaders in the hospitality industry? Like their counterparts in other business sectors, this question remains top-of-mind for those responsible for finding, managing, and developing the talent needed to ensure the vitality of their organizations. While, arguably, not as glamorous as a new guest amenity or as important as a cost-saving innovation, there is nothing more critical than talent to succeed in an increasingly competitive and challenging global business environment. Leveraging the best strategies and tactics related to talent management, succession planning, workforce planning, training and leadership development are, quite possibly, a company's most critical work. READ MORE

Kimberly Abel-Lanier

Engaging and retaining talented, trained workers is a critical component of success for any business in any sector. When employees are disengaged or turnover is high, organizations face challenges of subpar customer service, high costs, and human resource inefficiencies. Gallup estimates rampant disengagement among employees costs American businesses between $450 billion and $550 billion per year. In the hospitality sector, delivery of impactful customer experiences is strongly connected to employee engagement and satisfaction. Happy, engaged employees can make happy, loyal customers. Currently; however, the hospitality sector suffers higher than average employee turnover. READ MORE

Nicole Price

You're just being politically correct! In America, being politically correct has taken a new meaning and now has a negative connotation. But why? Definitions can help identify the reason. The definition of political correctness is "the avoidance, often considered as taken to extremes, of forms of expression or action that are perceived to exclude, marginalize, or insult groups of people who are socially discriminated against." In simple terms, political correctness is going to the extreme to avoid insulting socially disadvantaged groups. What could be wrong with that? The issue is not them or the term, it's us! READ MORE

Cara Silletto

Ever wonder what planet your new hires are from? For most, it is called Millennialland. It is my homeland, and it is a whole different world than where Boomers and GenXers were born. So why are your younger workers from this strange land so hard to understand, manage and retain? Why is it that they lack the loyalty of those who came before them? Why do they need so much handholding in the workplace? And where does this tremendous sense of entitlement come from? Being born in a certain generation does not give everyone in that cohort the same personality. It is more about the fundamental similarities they hold due to the time in which they grew up, and the way their parents raised them. Allow me to explain. READ MORE

Sherri Merbach

Employee engagement in the U.S. is a mess. Gallup tells us only 32% of our employees are engaged, and that figure has hardly budged over 15 years. Worse, Deloitte says we are about to spend $1.53 billion a year to “fix” it. Unless we get smarter, we'll be flushing that fortune instead of fixing. It gets worse. Again according to Gallup, those remaining 68% are either sleepwalking or sabotaging. So unless your company is different, two-thirds of your employees aren't giving their all. One has to wonder: How much better would our economy be if we solved employee engagement? READ MORE

Ken Greger

Robots have reshaped manufacturing, technology, aerospace and online retail/warehouse supply chain structure and process. That same quantum leap is on its way to hospitality just as surely as the computer changed the front desk process late in the twentieth century. Robots entering the hospitality industry will be very different from their fictional counterparts and certainly won't possess the artificial intelligence of the sinister HAL Computer, at least not yet. READ MORE

Rebecca Barnes-Hogg

You found your perfect candidate. Their resume is a dream come true-it matches your requirements exactly and you hire him or her. The anticipation of having this amazing person on your team builds as you eagerly look forward to their first day on the job. Once they are on board, however, your excitement quickly turns to dread as you realize your perfect candidate fails to live up to their perfect resume. Have you found the perfect candidate and on their first day of work, that candidate was not what you expected? This happens far more often than one might expect, and it can be avoided with some strategic thinking about your recruiting process. READ MORE

Miranda  Kitterlin-Lynch, Ph.D.

How would you like to decrease employee satisfaction, decrease employee performance, increase burnout, and encourage employee turnover? Not very appealing? Well, the good news is that there are some relatively easy ways to make your employees happier, more loyal to your organization, and thus more likely to perform well and stick around. The secret: work-life balance. Before we jump into our tips for improving work-life balance in your organization, we must first define what we mean by “balance.” When you think “balance”, you probably think 50/50 or a scale with equal weight on each end. READ MORE

Cynthia Schuler

The key to retaining good talent in the hotel industry is in developing and maintaining a positive organizational culture. We all know what it is like to work in an environment with a positive organizational culture. The feeling is infectious and the energy is electric. When employees are happy, they come to work and display an enthusiastic attitude about being a part of something special. In addition, they display loyalty and commitment and produce results. If happiness exists as a result of a positive organizational culture, an employee will likely stay with the hotel as opposed to leaving for an opportunity at another hotel. READ MORE

Suzanne McIntosh

Great hotel salespeople are hard to find. Our Sales Leaders and Talent Recruiting Professionals commit time, money and energy recruiting for high performing, passionate and productive salespeople. Our best salespeople consistently drive revenue, inspire confidence and loyalty with our customers, generate new business, increase brand trust and contribute to the company culture. Conversely, turnover is expensive and negatively impacts our property's performance. Successful leaders must cultivate engaging environments and maintain high business standards to retain their salespeople and to create successful teams. READ MORE

Robert O'Halloran

This discussion suggests the formalization of human resource metrics in a lodging property as an effort to optimize decisions, cut costs and support the goal of the hotel's leadership. Many of the larger lodging operations, brands etc. have already adopted and implemented some of these metrics and processes in human resources. However, there are smaller properties without corporate assistance that will need to align their human resource processes in accordance with defined metrics to better compete for the highest quality candidates. READ MORE

Arte Nathan

It started as a favor: a local politician looking to help a constituent find a job. As Steve Wynn's HR guy, I was responsible for hiring lots of people and told him I had some ideas: try this guy out as a laborer and see how it works out. The referral turned out to be a gang-banger wanting to go straight: but his buffed up physique, tats and missing-eye-without-an-eye-patch were intimidating. Fortunately he was more soft-spoken than gruff, and definitely sincere. I took him to meet a hiring manager who over-reacted a bit when he first saw him, but like me, decided to give it a try after hearing his story. Moral of this story: don't judge a book by its cover when thinking about giving someone a second chance. READ MORE

Roberta Chinsky Matuson

The U.S. labor market continues to tighten with The Bureau of Labor Statistics reporting a decline in the unemployment rate to 4.6 percent in November of 2016. The unemployment rate is even lower in many states and metropolitan areas. Unrealistic expectations and increased stress, due to staffing shortages, is causing many employees to reconsider their current work situations. Many will soon choose to depart. This will only add to the need for organizations to involve more than HR, if they are to fill job openings promptly or at all. READ MORE

Peter McAlpine

There is increasing awareness in the hotel industry that something intangible is missing in hospitality because generally speaking it is not making the sought-after emotional and energetic connection to the guest's heart, which will increase revenue and make guests flock to the brand. Hospitality still feels energetically and emotionally weak in spite of all efforts to change this, and I would like to shed some light on why this is so. In short, the hotel industry would make the connection and revolutionize hospitality by changing from the mechanistic Newtonian worldview to the energetic Quantum worldview, which replaced it in 1925. READ MORE

Marigrace McKay

Human Resource leaders in all business sectors are stumped by how to hire the talented employees needed by their businesses in order to meet company strategic objectives. This responsibility is especially difficult in the service sector of hospitality. In no other sector is the one-to-one personal connection more important, perhaps with the exception of medical providers. In hospitality, an employees' air, attitude, a wrong word or gesture can be perceived badly by the customer - a kiss of death. Or, with another customer the same circumstances can be received with over the top joy, acclaim, compliments, and kudos - a big win! READ MORE

Eugenio Pirri

In the service sector, people are the lynchpin of any business, and success or failure hinges upon them. Though this success can only be unlocked if employees are spotted, nurtured, engaged and developed; the key to which is great hotel leadership. In this exclusive article for Hotel Executive, Vice President for People and Organisational Development at luxury management company, Dorchester Collection, and author of Be A People Leader, Eugenio Pirri, explores what it takes to be a people leader in the 21st Century and why businesses across the world are currently experiencing a leadership deficit. READ MORE

Tom O'Rourke

In the hotel industry, we are so busy talking about selling more rooms, more food and more beverages that we often overlook how effective the channels we use to market these offerings actually are. Many hotels still use outdated and ineffective marketing channels. Mobile applications provide hoteliers with a totally new channel through which they can interact with their guests on a more personal level, which increases guest satisfaction and loyalty as well as hotel revenues. Mobile apps offer countless opportunities to connect with guests that were not possible before the 2008 debut of the App Store on iTunes and subsequent adoption of mobile applications by smartphone users. In the past seven years, mobile app technology has exploded and hotels are set to benefit from it. READ MORE

David Ashen

There was a time when a hotel restaurant was the place to be seen. A special anniversary or family celebration at a grand hotel with a formal meal was a real treat and something to look forward to. While that's still true to some extent, changes in lifestyles and the hospitality industry have had a major impact on the way most people celebrate special events and casually socialize, including those centered on an extravagant meal at a grand hotel. Often, today's festivities focus less on elaborate banquets than they do on a lively bar scene with local brews, spirits and traditional drinks, along with inspired dishes at a restaurant of note, including those located in hotels. READ MORE

Michael Barbera

Virality is a social media marketer's dream. Achieving virality is a feat that few could claim. It is statistically more likely to be admitted to an Ivy League university, to win the lottery or to be struck by lightning than to go viral. In the business of business, which is revenue generation, engagement is a means to an end, and that end is increasing profit. The idea is that the more engagement you get, the more likely it is that people will know and trust your brand, and hopefully purchase a product or service at your business. Social media marketers continuously attempt to develop content that contains all of the essential attributes of historically viral posts. However, changing the default could increase the chances of virality and increase organic reach: set the honeypot. READ MORE

Mark Heymann

Mobile technology has pervaded virtually every aspect of our lives, and travel is no exception. As people turn to their mobile devices for assistance with an increasing number of daily activities, the hotel industry has responded with apps designed to streamline processes from checking in to accessing one's room. Starwood Hotels & Resorts pioneered mobile room keys with its SPG Keyless product in 2014 and since then several other major brands have followed suit. There are also apps today that enable SMS two-way communications between guests and hotel staff, facilitating a wide range of interactions, including late check-out requests, room service orders, and restaurant recommendations. READ MORE

Ken Hutcheson

As temperatures start to warm up and thawing begins, many hoteliers across the country are thrilled to say goodbye to winter. In some regions, particularly in the Northeast and Midwest, this winter proved to be a hotelier's worst nightmare. With above freezing temperatures and blizzard-like conditions, it was difficult for some guests to even travel to their destinations. Keeping entrance ways, parking lots and sidewalks clean and safe was another challenge many hotel owners and managers faced this winter. Now that winter has officially come to an end, it's time to prepare your landscapes for spring. READ MORE

John Mavros

Retaliation continues to be the most common claim brought against employers before governmental agencies and in the civil court system. According to Equal Employment Opportunity Commission (EEOC), the agency that enforces Federal labor laws, the EEOC received 42,018 charges of retaliation in 2016. That means that a retaliation claim was asserted in 45.9% of all charges submitted. This is more than discrimination based on race and more than discrimination based on disability. Even more concerning is the consistent uptick in retaliation charges, which have increased in number every year since 1997. So, what can employers do to protect themselves against this ever-growing threat? READ MORE

Allison Ferguson

Travel today is a highly aspirational, emotional, and educational experience. However, today's experience is largely a digital one, which is evolving our roles as hoteliers and marketers at the very pace of innovation. In many cases, travelers completely self-manage their stay from end to end with some 69 percent of travelers start their search online. The best customer strategy for today's hotelier lies at the intersection of digital experience, loyalty program experience, and the end-to-end travel journey. Here's some very effective tips... READ MORE

Paul van Meerendonk

Big data has been a starting player on the strategic revenue roster for years. In fact, years before big data exploded into something like a phenomenon, hotels were increasingly incorporating industry data into their revenue technologies and strategies. The opportunities afforded through the effective use of big data have grown to such an extent that today's flourishing hotels must increasingly leverage larger amounts of available data to seize their most lucrative revenue opportunities. READ MORE

David Lund

Do your hotel financial statements give you the information you need to effectively run your business? Do they have an effective summary statement with departmental profits, flow thru analysis, proper room segment statistics, labor productivity, do you have payroll segmented by management and hourly classifications, do you have separate supplemental payroll and benefits, do you track arrivals and departures? Most statements I see do not have most of these critical elements. They're lacking these incredibly effective elements that can easily be added. How would these elements add insight and value to your business? Let's explore this READ MORE

Lily Mockerman

Analytics continue to be one of the most-discussed topics in the Revenue Management industry and as the backbone of any solid revenue management discipline, this makes sense. With that said, how do we really use analytics, and why is this measurement so important to building a solid revenue management foundation? Perhaps the most obvious answer is that humans - the drivers of revenue management - measure experiences through perception. This may not be intentional, but we are emotional and irrational creatures by nature. Analytics help us take an unbiased approach to our business in more rational and data-driven ways. Simply put, analytics give us the foundation needed to arm hoteliers with the ability to price efficiently and effectively without experiential bias. READ MORE

Jeffrey Hirsch

The hospitality industry is swimming with data. Torrents of data are churned out daily from traditional marketing research, social media, email and rating apps such as Yelp. We all prefer to make fact-based decisions, but unfortunately, there are times when the facts simply don't matter. Perceptions, no matter irrationally formed, are always more important when it comes to brand choice, particularly in the hospitality business. That's why qualitative research must have a place in hospitality brand's marketing mix. READ MORE

Matt Schvimmer

Customer Relationship Management (CRM) is a tried and true method of connecting with guests and customers across a number of platforms including websites, social media, apps, live chat, email and phone. Selecting a CRM software solution is notoriously laborious and the software itself has the reputation of being expensive and hard to implement. Hotels and hospitality organizations who operate at a local level, and thrive on the relationships they have in the community, need a nimble, real-time CRM solution to engage with their guests and be responsive to their service needs. READ MORE

Dana Kravetz

Eighteen months since the National Labor Relations Board (NLRB) revised its standard for the imposition of joint employer liability, and hoteliers remain in a state of legal limbo, unsure what 2017 and beyond have in store on the issue. For those hotel and resort operators whose best response to the question, “how should we continue to move forward in the wake of BFI?” is a shrug of the shoulders, a current scorecard for your consideration. The NLRB shook the hotel franchisor/franchisee landscape with its jaw-dropping Browning-Ferris Industries of California (BFI) decision back in August 2015, which drastically eased the criteria for a company to be considered a joint employer. READ MORE

David Hogan

Even though it's been almost 18 months since the U.S. migrated to EMV smart-chip based payment technology, many businesses - for various reasons - are still hesitant to get on board. Many hotel property management system products don't support EMV acceptance, even though almost 80 percent of credit cards are now issued with smart chips. In fact, credit card issuers prioritized which cards were issued with chips first, which included high-limit international or travel cards - the types of cards being used often in hotels. Without the ability to accept EMV transactions, business owners - including hoteliers like you - are seeing liability shift chargebacks for which there is no defense. READ MORE

Jeff Navach

What if I told you there was an easy and effective way to bypass the OTAs, reduce fees, and capture audiences you aren't currently accessing? And I'm not talking about a new idea or outrageous untested concept. I'm simply talking about a change in the way you think about digital marketing. It's a process that the OTAs have deployed for years that hotel marketers can do every bit as effectively as the OTAs. Hotels continue to confront a familiar problem: How to attract direct bookings and reduce the impact of OTA fees. We all know how profitable it is when bookings come straight through the hotel, but there simply isn't enough reach to drive the same demand as the OTAs. READ MORE

David Lund

Hotel forecast magic. The how to vs. the want to. Have you ever wondered why it's so hard to get the non-financial manages in your hotel to do their forecasts? It's like pulling teeth, it's so hard to get the leaders in your hotel to willingly come to the plate. What if you're asking for their forecasts in the wrong way? Here is what I learned and I want to call myself out on this because it took me 20 years to figure it out. Maybe it will work for you too and you won't have to waste 20 years. READ MORE

Michael Barbera

Consumers in North America are exposed to approximately 30,000 brand impressions daily. During an average, day consumers are exposed to television commercials, radio advertisements, billboards and sometimes, direct sales, but more significantly are the thousands of readily identifiable brand impressions that we observe, but don't overtly consider. The car logo on our steering wheel, the MTA logo on the bottom corner of the New York City Subway map; the Apple, Google, or Samsung logo on your phone, and the interlocking “NY” of the person wearing a Yankees' jersey at a ball game are all brand impressions. Each of these items are cognitively processed and stored for a later date when marketers hope that you use your heuristic decision-making process to make a purchase without much apparent rhyme, reason or thought. READ MORE

Coming up in March 1970...