One-of-a-Kind Experiences Create Unique Brand Stories for Families

Dr. Seuss, Ducks, Cookies, Art and the Freedom Trail

By Matthew Rosenberger Consultant & Publisher, ABC Travel Guides for Kids | August 03, 2010

My kids are still talking about a recent trip we took to New York. We had a great visit to Lincoln Center and the Big Apple Circus. We rode the Ferris Wheel at the Times Square Toys R’ Us. We were fascinated by the World’s tallest man and the “believe it or not” exhibits at the Ripley’s Museum on 42nd street. We ate “out of this world food” at Mars 2112 restaurant on 51st and Broadway where we traveled in a spaceship to the red planet and were served by Martians. Although the kids aren’t talking about these amazing experiences any more they are still talking about our trip. They are still talking about our hotel; a hotel that provided them with one-of-a-kind experiences through its design elements. A green escalator. A restaurant, featuring the most unusual seating any of us had ever seen-think fallen down tree with chairs built into it. A room that featured a sheer white curtain the length of the room. And while this exquisitely designed hotel, may not be on any list of the “most family friendly hotels” in New York, it’s on ours, and our kids will never forget their experiences while staying at the Hudson. This is how unique brand stories are born.

Initiatives taken by hotels are featured in this article. These properties have created awesome one-of-a-kind experiences that create unique brand stories.

The Dr. is In

It’s as if you have stepped right into one of the beloved Dr. Seuss stories. Upon entering the suite, colors and patterns are everywhere, from the vibrant blue carpet that is sprinkled with a pattern of lighter blue dots to the beds, which appear to be part of “Whoville” with Seussian forms inspired
from the Horton Hears a Who book. As the Cat in the Hat, Horton, the Grinch and the Sneetches are all smiling back at you the Seuss stories come to life to create a one-of-a-kind experience for the entire family. These are the Dr. Seuss kids’ suites at Loews Portofino Bay Hotel at Universal Orlando®. “Every design element was purposefully chosen to reflect our vision of the books coming to life all around you”, notes principal designer Kimberly Bewley.

This is one of the most exciting initiatives we have seen in recent years. Virtually every kid, for the past 50 years, has had some Seuss in the life. The idea for the suites was simply brilliant and brilliantly simple!

Ducks, Ducks, Ducks

Hotel Newswire Headlines Feed  

David DeMoss
Elaine Fenard
Jerry Tarasofsky
Michael  Schubach
Frank Meek
Bill  Kotrba
Joyce Gioia
Peter McAlpine
Alan Villaverde
Matthew Grosack
Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.