Putting the 'Hot' in Hotel Rooms

By Amy Locke Director, Interior Design, Hatchett Hospitality | May 06, 2010

So what are the current "hot" trends in hotel room design?

Sitting Areas

In-room sitting areas add a lot of functional value, plus they add considerably in making a hotel room feel like home. So sitting areas are being enlarged by brands that already had them - and sitting areas are being added by other brands, even properties that cater to budget and mid-priced travelers.

Typically, the sitting area consists of either a sofa, recliner, or lounge chair and ottoman - and sometimes it's a combination of these pieces. Now small tables are being used next to the chairs, rather than just a lamp. This greatly enhances convenient use of the sitting area for paperwork, eating, or just relaxing to watch television.

Guest comfort is being further enhanced by lounge chairs that are overstuffed or that are covered in leather.

Desks/Work Areas

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Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.