Making the FF&E Process Less Stressful and More Efficient

By Amy Locke Director, Interior Design, Hatchett Hospitality | May 06, 2010

Now as owners and managers prepare to spend money to catch up on deferred FF&E expenditures, they must make an important decision - who is going to manage the process. The choice may very well determine whether their project comes in on time and in budget, and whether they get the best value for the dollars spent.

In-house Staff or Outside Professional?

If you consider having an in-house staff person handle your FF&E purchasing, you should also consider (1) whether that person has the appropriate experience and expertise, and (2) to what degree the person's other responsibilities will be impacted or neglected.

More and more owners/operators are coming to the conclusion that they want their staff people to concentrate on marketing and on enhancing the guest experience - while having a professional purchasing company devote its time and skills to managing the multiple details, special nuances, and tedious paperwork of the FF&E process.

When selecting a purchasing company, remember that this firm is going to be your partner for hundreds of decisions and thousands of dollars in expenditures - so select someone you feel comfortable working with.

For example, every hotel brand focuses on slightly different details and requirements in its FF&E package. You want a purchasing agent who is familiar with your flag, but who will still represent your interests as the owner.

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Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.