Turning Your Social Media Relationships Into Dollars
By Vanessa Horwell Founder & Chief Visibility Officer, ThinkInk & TravelInk'd | April 24, 2011
Today, it seems like everywhere you turn there's talk about social media and all the benefits it can have as part of a business marketing strategy. While this is true, simply opening accounts on social media sites like Facebook and Twitter, and posting occasional photos and updates won't create a strong following for your business or turn these "friends" and "followers" into profitable clients for your business.
Particularly for the hotel and hospitality industry, it seems the biggest issue with social media is the lack of identifiable return on investment (ROI) from a property's social media presence. However, with a social media plan that includes several key strategies, you can create measurable ROI for your property, as well as increase activity that leads to bookings, in turn generating more revenue for your hotel. After all, one of the great benefits of using social media sites to drive sales is that you are targeting clients exactly where they are already booking - online.
Here are five tactics that can help your hotel generate more bookings through its social media relationships:
Booking Straight Through Social Media
When it comes to the world of social media, perhaps one of the most useful capabilities that has emerged recently is the ability to book a hotel directly through the social media site itself. This can be extremely beneficial for hotels as it creates an additional outlet in which customers can make online bookings.
CRS Bookings - a company specializing in booking engine, GDS, and web design solutions for hotels--for instance, is among several companies that offer a booking tool that allows fans to directly make bookings on Facebook. Well-known hotel brands like Design Hotels have already implemented a similar type of booking widget on their Facebook pages.