Hotel Social Media Policies: One Size Does Not Fit All
By Ann Manion President, Hotel Advantage | February 13, 2011
Charting Your Hotel's Social Media Governance
Today, social media has given a global megaphone not just to hotel guests, but employees too. From every corner of the hotel, staff members make or break the guest experience. At their best, they serve as brand guardians working hard to exceed guest expectations. Is there any reason to discourage them from advancing your hotel brand when they're off the clock?
Social Media Gives Employees a Voice
From the chief marketing officer with hundreds of Twitter followers to the hotel bartender that rules his personal Facebook page, everybody's jumping on the social media bandwagon. The line between personal and professional online communication is increasingly blurred.
Take for instance one hotel vice president's tweet mix of company happenings RTs, personal reflections and grumblings about his commute. I'm not suggesting this is a bad thing, but rather worth noting. So, what's the best way for hotels to manage these influential in-house voices?
Study Other Social Media Policies