Why Not Brand For An Entire Century?
By Naseem Javed Founder, ABC Namebank International | May 04, 2010
Now a new routine emerges as savvy marketers enjoy Cyber-Branding using Network Solution's latest offer of $1000 USD to secure a domain name for an entire century.
Wow, it's a bargain of the century...it's only 3 cents per day. Right now, it's the cheapest license in the world, providing the registration rights to your URL, the only gateway to your websites and the only key to your cyber-branding in this global e-commerce. Right now, the global cyber-branding is the only game in town when it comes to global marketing.
Is there a catch? Yes, right here. If you are only spending only three pennies a day on a URL but thousands on promotional branding each day, then the question is; how good is your domain name? How does it fit your marketing and PR strategy? How is it building your corporate image? Do you really know where you will end up on this long 100-year journey? Is there a plan, or just blind chasing blind? Is your team mentally prepared for this long marathon? In short, it shouldn't be a wild goose chase, rather a proper road map.
For each penny spent, here is a million dollar question:
First: Is the name structure good enough to invest a century of branding?
How is a URL composed? What does it convey? How is its alpha-structure and how is it helping its visibility on search engines? How easy or difficult is it to type, remember or talk about? Today, there are only less than 1% of domain names, which could survive a five-star name quality test prescribed under the laws of corporate naming. See if your names can pass this: