Employer of Choice or Last Resort? Five Key Methods to Attract Great Employees
By Caroline Cooper President, Naturally Loyal | May 29, 2011
The recruitment process can be costly, so any business that wants to try to and attract the perfect employee and get them up and running with a minimum of disruption. Management time to sift through all the applications, let alone advertising, interviewing, and induction, all take their toll. And that's without considering the potential lost opportunities for productivity, customer service and increased sales due to lack of key staff. So what exactly can you be doing to attract and hire the best employees to your hotel?
1. Build Your Reputation
Create a culture where the best employees will want to work, and build a reputation as a good employer so you attract the best people. A prerequisite is looking after (and retaining) your existing staff; they are far more likely to recommend you to others and spread the word that it's a great place to work.
Monitor the reputation of your business; listen to what your staff say, especially those who leave. Conducting exit interviews with staff who leave can provide you with valuable feedback, providing you are prepared to listen and take on board their comments. It will help you to pinpoint the main causes of staff turnover e.g. poor conditions, lack of leadership, low pay relative to comparable positions, few opportunities for progression, sour relationships, so you're in a position to address these. Keep an eye on social media sites too, to see what people are saying about you. Even if you think comments are unfounded, ask what's prompted the comments.
Put yourself forward for awards to help build your repetition as a good employer, and use every opportunity to get your name known. Think about what your prospective employees will be looking for and will be important to them in looking for that perfect job and a good employer.
2. Know what you're both looking for