How Will Guests Know My Hotel Has a Mobile App?
By Tom O'Rourke President & CEO, O'Rourke Hospitality | August 14, 2011
I am often asked by clients, "How will my guests know that my hotel has a mobile app?" It is an important question, and one that I am happy to address. The fact that clients even ask this question shows that they are aware that they must inform and educate their guests about their hotel app.
Not too long ago, hotels had to announce to their guests that they had a website. Today it is just a given that every hotel has one, and if it doesn't, well something is probably wrong. The same thing is likely to happen with mobile. Today apps are still somewhat of a novelty, and hotels need to inform their guests that they have one available and explain the benefits. In the very near future, however, travelers will become more technology savvy and will simply assume your hotel has a mobile option without having to be told. If you don't provide a mobile solution, you may be sending a message that you are behind the times, or that you simply aren't interested in meeting your guests' needs.
There is no special formula for getting the word out about your app, and you can promote it the same way you would any new service at your hotel. You just have to look around you to see that brands in all industries are already promoting their mobile options on their websites, online publications, e-mails, and printed materials. Below is a brief list of simple, cost-effective ways to inform your guests that your hotel has an app that they can download.
Include a link on confirmation emails
One of the easiest and most cost-effective ways to inform your guests about your app is to tell them about it in your confirmation emails. You can even include a direct link to the iTunes or Android webpage where they could download the app for free.
Train your staff to inform guests about your app at check-in