How is Hotel Design Affected by Pop Culture?

By Roger G. Hill Chief Executive Officer & Chairman, The Gettys Group Inc. | September 04, 2011

Co-authored by Karrie Drinkhahn, Principal, Gettys

We work in a time when cutting-edge, next-generation creativity and ingenuity must happen at just the right moment — when rapid technological breakthroughs open a spigot of rapid transactions, real-time news and an unprecedented rise in pop, fashion, celebrity and design trends. As design thinkers and thought partners, Gettys’ observation and insights into today’s (and tomorrow’s) pop culture helps our global hotel brand partners sustain both their current and future guests.

Pop culture is the totality of ideas, perspectives, attitudes, images and other phenomena that are deemed preferred through an informal consensus within the mainstream of any given society. In the hospitality design industry, there are several areas where pop culture and its trends affect our work, which we’ll explore in this article. This ranges from personalization (or guests designing their entire experience) to wellthy living (or the desire of living/being well).

Pop culture and technology have one common thread: they are always changing and advancing. At the same time, technology and its developments are increasingly accessible and attainable for consumers. The sustainability is a continuous need and challenge. While it isn’t easy, and often times cumbersome, our environmental responsibility is to find ways to make our designs sustainable at the same time.

Technology Enables Luxury at Your Fingertips

Through increased personalization, hotels use cutting-edge technology to influence customer convenience and the experience. At some properties, guests can design their entire experience, including the level of service, all on reliant technology.

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.