The Long-term Impacts of Fukushima on Hotels & Tourism Worldwide
By Steven Ferry Chairman, International Institute of Modern Butlers | September 18, 2011
Is it or isn’t it?
Is it a non-issue for all but those living around the Fukushima Daiichi power plant, as governments and obliging media have been saying; or are the meltdowns spreading invisible tentacles of radioactive death around the world, as some are insisting and others are wondering, a sense of unease at our prospects for the future. How, then, would these tentacles impact hotels and tourist destinations as news radiated into the consumer consciousness and people changed their eating and travel habits?
Well, sorry to disappoint those who like a good drama to chew on, but the government and officials happen to be right on this one, once the science is understood.
PR mishandlings have resulted in (mostly unnecessary) loss of hospitality business in Fukushima and surrounding areas, including Tokyo; but no impact has been felt in other countries (with one exception, which has seen a big pick- up in business); and no future impact is to be expected from the feared-by-some collapse of all living systems.
If you had doubts about which way it would go, read on, put them to rest: There are enough real issues in life without being distracted by invented ones.
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