"Generation Y – Our Communication Rules Have Changed"
By Bob Kelleher President and Founder, The Employee Engagement Group | October 09, 2011
Generation Y, also known as the Millennial Generation (Millennials) is the generation following Generation X. Although there is no clear consensus when the Millennial generation starts and ends, most agree that it applies to those born between the mid 1970s to the mid 1990s. Many of them are children of Boomers (those born between the mid 1940’s to mid 1960’s). For purpose of this article, our focus will be on Generation Yers who originate or reside in the US or other western nations.
“We were the same way when we were their age.”
Which is partially true. There are overlapping traits that all generations shared during similar points in time. In watching my three Gen-Y children, I often see myself when I was their age (upper teens and mid 20’s). However, the demographic experts agree today’s Gen-Yers are unique in three very distinct ways: they’re more global than any previous generation, they’re more technically dependent, and they’re the wealthiest generation EVER.
6 Communication Essentials:
1. Leverage Technology
Where Generation X is technologically savvy, Generation Y is technologically dependent. This became obvious to me a few weeks back at my son’s college graduation. Sitting in the large auditorium and looking down proudly on my recent graduate sitting with his 3,000 college graduates, I noticed small glimmers of light on the laps of each graduate. I remarked to my wife how my son’s university was quite thoughtful in providing each graduate a flashlight to look at the program. She laughingly replied, “they’re not using flashlights, they’re texting!”
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