Share | |
Ms. Kruse

Human Resources, Recruitment & Training

Succession Planning for Hourly Employees: How to Identify and Develop Internal Talent at Lower Levels

By JoAnne Kruse, Founder, HCpartners

Succession and career development concepts have been thoroughly explored at the executive and management levels, with most companies providing cultural and experiential training required to cultivate future leaders. But perhaps an even greater return on investment is available by identifying and developing hourly employees in bench positions – jobs that typically are critical to an operation and can wreak havoc if unexpectedly vacated. Succession planning and development of lower level staff can become an effective driver of improved retention, higher productivity and engagement.

Succession planning and career development efforts are typically driven by the need to identify and develop future talent to ensure a level of continuity in operations and leadership. However, the need to ensure continuity of knowledge and minimize the impact of unplanned vacancies is not limited to the C-suite. Although succession efforts typically start with middle management, the historical feeding pool for future executives, hourly, supervisory and many positions below middle management warrant inclusion for the same reasons.

A key component of talent management includes addressing the needs of future succession in key positions. Typical succession processes consider the position, the person, or both. Position-based succession requires the identification of key or bench positions, those jobs that would create a significant negative impact on the operation if vacant or filled with a poor performer. These positions are usually characterized as providing a competitive advantage; requiring long learning curves and/or experiential learning as key development method; or act as critical influencing roles. Identification and development of successors is based on a clear understanding of the current and future skills and knowledge required to perform the accountabilities of the role, and succession is generally an exercise focused more on replacement and risk management. A good example of a bench position is the General Manager of a property.

Person-based succession program assumes that the capabilities, behavioral competencies and contributions of an individual are critical to the company’s future success and proper identification and development of the “right” individual will serve the interests of the company long term. Identification and development of successors is based on culturally-desirable behaviors, individual experience and knowledge, and the underlying belief that the person makes the job, not the other way around. An example of a person-based program is a behavioral based assessment tool like 360 degree feedback is used as a core component of identifying and developing “stars”. A combined position- and person-based program is the most effective way to identify and develop talent needs, typically forecasting needs and availability of talent over a 12 to 36 month period. The two work in concert through a systematic review of bench positions, assignment of potential successors, and identification of high potentials who may not match specific roles, but are viewed as strong resources for a variety of yet undetermined positions.

Practically, succession systems are driven by the future staffing needs of a dynamic environment. Whether family-run or a large corporate setting, the need to evaluate and build talent pipeline stems from several different factors:

• Limitations in available talent due to an aging workforce, changes in labor demographics, visa restrictions, and the economy limiting mobility.
• Skill gaps in training, knowledge, education, communication and technology in the existing and future workforce.
• Retention and continued engagement of top performers and talent in bench positions.
• The cost, productivity implications, and operational impact for the recruitment, development, replacement of personnel.

When we consider the impact of the 82 million Baby Boomers ready to retire with only 45 million Gen-Xers available to replace them, how the bust in the housing market has further tightened workforce mobility, or that almost one-third of high school graduates fail to graduate with their class,(i) the importance of extending the concept of succession to key positions and personnel below middle management is self-evident. Creating succession planning for lower level employees requires similar processes and tools to what is usually used for executive succession, with particular attention to job skills and requirements. Succession is ultimately about ensuring a capable pipeline of talent, and to do so require the three process steps of assessment, match, and manage.

1) Assessment of talent may take many forms, but traditionally there is a tight link between performance management and job design. This step is typically conducted following an annual performance review process, with identification of bench positions and the necessary skills and knowledge required to complete current and projected job duties. Individual assessments may also include behavioral competencies through formal 360 degree feedback, mentor evaluations, peer review or other multi-rater assessments. Ultimately, the assessment of individuals and roles culminates in a gap analysis, revealing individual talent capability and availability as well as current and forecasted needs.

2) The next step is to match available talent with future requirements. The process is usually managed with an organizational chart in hand, and key criteria like readiness, timing for replacement, and the assignment of individuals based on a “talent to task” pairing. The matching usually is completed through a group discussion between managers, HR and other key decision makers of talent in the company. Employees are usually rated based on performance, readiness for other roles, promotability and other criteria important to the appraising company’s talent strategy. Management ownership and leadership is key, as well as the necessary processes and systems for managing the employee and organizational data. Smaller organizations may capture information on spreadsheets, while the need to track and report succession decisions for bench positions and commitments to individual development for larger companies can be done through a variety of talent management technologies.

3) Most importantly, however, is the ability to manage the decisions identified through the succession process. Once the person and the position have been assessed and a gap analysis has been completed, execution against individual development plans and organizational design play a prominent role in the process. Unlike their executive counterparts, hourly succession decisions usually require a stronger focus around skills and competencies in the near term, with development of qualifications through specific training or job assignments. Knowledge transfer at the individual or group level often occurs through skills training, cross- and multi-skill training, and job rotation to ensure hourly employee readiness for current and planned roles. Other programs, like mentors, special projects and job enrichment are excellent alternatives to assessing and managing the experiential development of high potentials. Equally important in the management of the process is clear and candid communication between managers and employees, and reward and recognition programs that appropriately incent desired behaviors.

Succession planning requires an investment of time and resources for a payoff that may be years in the future. Continuity of talent in bench positions and the ability to retain and engage top performers is of huge benefit to an organization regardless of the level of talent. For hourly employees, planning for knowledge transfer, investing in talent to stabilize operations during times of change, and the opportunity to create a more productive workforce is of paramount importance in the hospitality industry. Executives who exercise good management practice, focus on talent development throughout the organization, and create a clear line of site on the skills, knowledge and abilities required for the future are likely to develop a sustainable competitive advantage.

References:
(i) Bridgeland, J.M., DiIulio, Jr. J.J., and Morison. K. B. March 2006. The Silent Epidemic: Perspectives of High School Dropouts. Civic Enterprises. March, 2006.

JoAnne Kruse has over twenty years experience in the field of human resources, culminating in the founding of the HR consulting services company, HCpartners. HCpartners is dedicated to supporting companies in the areas of Talent, Rewards and Performance. Ms. Kruse and her team leverage their extensive experiences in acquisition and integration, human resources, infrastructure design, and executive leadership to improve the profit and effectiveness of their client organizations, companies located internationally across all industries. Ms. Kruse can be contacted at 973-896-3302 or jkruse@hc-partners.net Extended Bio...

HotelExecutive.com retains the copyright to the articles published in the Hotel Business Review. Articles cannot be republished without prior written consent by HotelExecutive.com.

Receive our daily newsletter with the latest breaking news and hotel management best practices.
Hotel Business Review on Facebook
RESOURCE CENTER - SEARCH ARCHIVES
General Search:

MAY: The Hotel Spa
High Value Marketing

Jason Guest

Wireless Internet is changing the way business gets done in the hotel industry. There's a tremendous demand for wireless access - for overnight guests and even for conferences and trade shows. It's not just for email and Web surfing anymore. Video streaming, audio streaming and voice-over-IP are all competing for the same Internet pipe. This is compounded by the growing trend for trade shows and conferences to offer high-speed wireless data service to their attendees, which can slow Internet traffic to a crawl. This demand means opportunities for new revenue streams. Wireless has also created new ways for hotels to connect with their guests to generate loyalty. READ MORE

Derek Wood

In today’s ever increasing ‘digital age’ the importance of providing a quality High Speed Internet Access system for your guests is more important than ever. The recent huge increase in mobile wi-fi devices has just added a new dimension to the problem. And yet to many hotels this service is seen as cumbersome, expensive non-revenue generating and does not rank highly at senior management level when increasing guest satisfaction is being discussed. This article examines some of the issues facing the hotelier today and suggests a few ways to overcome the problems. READ MORE

Roger Crellin

Much to the chagrin of property owners, free WiFi has become a guest expectation rather than a perk. Since the free WiFi model was introduced, hotel operators have faced the rapid adoption of bandwidth-hungry mobile devices such as tablets and smartphones. Not only do guests expect free WiFi, but they also expect ease of use and constant connectivity, similar to what they experience at home. What was once a means to improve satisfaction and engender loyalty, free WiFi that underperforms can actually have the opposite effect, causing dissatisfaction and frustration with a property that doesn’t provide a positive experience. READ MORE

Terence Ronson

As mentioned in a previous article, prior to the birth of IOS (Apple’s operating system), truthfully, we only scratched the surface and played around with implementing Wi-Fi in Hotels. But now, four years later with millions and millions of IOS devices in the hands of millions and millions of our loving guests, this has become the most disruptive of technologies in the modern era. That along with the creation of the smartphone and its Big Brother - the TAB – where there are sales predictions of 153 million units next year, and climbing to 232 million by 2016. This has set loose a tsunami of unparalleled demand - for a strangely invisible service! No wonder CIO’s call Wi-Fi a four-letter word. For the sake of repeating myself, today’s Hotel Wi-Fi network (and more critically tomorrow’s) is one of the principal areas in which your hotel will be judged. READ MORE

Coming Up In The June Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Sustainable Development: Principles and Best Practices
Sustainability is now a daily topic that affects every facet of hotel development and operations. As hotelier Hervé Houdré recently noted "The goal of Sustainable Development is clearly to secure economic development, social equity, and environmental protection. As much as they could work in harmony, these goals sometimes work against each other". In the June Hotel Business Review, some of the industry's most recognized sustainable development experts come together to identify emerging trends and discuss how sustainability is currently affecting the hotel industry. Each author presents the most important aspects of sustainable development of much interest to hotel owners, operators, investors and developers. We include perspectives and case studies on best practices from leading hotel groups and other industry players.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"300,000 Rooms Complete, 15,700,000 to Go"
"Destination Earth: A Customized Approach to Sustainability"
"Why This New Standard is Going to change Hotel Energy Management Forever?"
"How Two Major Hotel Companies are Turning Sustainability into Tangible Business Advantage"
PLUS: Green Certification - Development & Investment Outlook - Case Studies - Green Design – Sustainable Development Strategies - Green Luxury - CSR Programs - Green Facility Management