+1 Button, Google+ and Hotels

By Benu Aggarwal Founder & President, Milestone Internet Marketing | October 09, 2011

alt textIn the recent months Google has been trying out new projects and applications at an almost feverish pace. They seem to have made the transition from using names that made no sense in relation to the project (Google Hot Pot) to taking a page from Prince’s playbook and going with a symbol that throws wrenches into grammatical structure and HTML code (Google+).

You may be asking yourself these questions: what is Google+, what relationship does it have with the Google +1 Button, what are Circles, what is a Hangout, and most importantly, how do I get involved in this?

What is Google +1?

The Google +1 Button is Google’s latest foray into making search more social. As the web continues to follow the trend of how people interact in real life, Google is putting more emphasis on the ability to tailor search results to the interests of an individual user based on what she and her friends find to be important.

When signed into your Google account, the +1 button shows up next to all of the entries in the search results pages. By clicking this button, you are publicly stating that you approve of the content. Google’s intent is to use this information to “help friends, contacts, and others on the web find the best stuff when they search.”

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Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.