ADA Etiquette and Appropriate Terminology

By Clara Rose President & Creative Director, Creative Alliance | April 08, 2012

Disability is one small fact about a person with different abilities, just like having red or black hair, green or blue eyes or wearing glasses. Looking beyond the disability, one will see an individual whose life is more similar to theirs than it is different. Discrimination - especially subtle discrimination - continues to thrive. It is everyday stereotypes and assumptions about our differences that are the basis for most discrimination. It is probable that many of these acts are not committed with malice but are the result of a lack of education about proper terminology and etiquette.

The language one uses when talking to or about a person with different abilities, conveys how they feel about disabilities. Behavior and actions will not be interpreted differently by an individual with a disability. Personal attention and proximity are universal messages.

Looking beyond the disability, one will see an individual whose life is more similar to theirs than it is different. Disability is one small fact about a person with different abilities, just like having red or black hair, green or blue eyes or wearing glasses.

Dignity Issues

We all have the same basic needs; a drink of water when thirsty, the restroom or the use of a telephone and the same desire for enjoyment and participation. All hospitality employees should be aware of the location of ADA amenities and services that are available for guests with different abilities.

The individual with a disability can sense if the other person is comfortable in their presence; is focused on them, not the disability and is willing to extend to the same courtesies that they would extend to those who are not disabled.

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.