Where is Social Location Marketing Headed?
By Ann Manion President, Hotel Advantage | April 22, 2012
Social Location Marketing is when a business uses location-sharing apps as a marketing channel. With the steady rise of U.S. smartphone use, more hotel guests are downloading geo-social apps so they can share their location, connect directly with brands, and search for real time rewards.
Check-Ins Create a Powerful Brand Impression
When socially minded consumers share their location they are in effect creating a powerful impression for a brand. Their message announces, "Look where I am right now" and suggests that those in their network should be there too.
By using a social location app to announce their presence, they are recommending your property to their trusted network. And, when they leave tips on your page, they're contributing to user-generated content for your hotel.
Depending on a person's scope of social influence, often classified as Klout, a consumer can cast potentially thousands of brand impressions in a single message. By connecting their foursquare account with their Twitter or Facebook accounts, consumers turn an online message into an advertising campaign with exponential results for the brand.
The Social Location Apps Landscape