PR Basics: Preparing for a Media Interview
By Jennifer Nagy President, jlnpr | September 30, 2012
Congrats! You've done the hard work of putting together a media list, drafting your press release and distributing your pitch and now the media is interested in covering your story. Now comes the really important part: preparing for the interview.
From a blog, to a newspaper, to a live TV interview, this article will provide you with a step-by-step guide to prepare for any type of media interview. By following the media training tips included in this article, you will be more effective at communicating your story and your key messages in a media interview, which will help the journalist create a stronger, more newsworthy story.
Identify your key messages
Key messages are the main message(s) you want your target audience to hear and remember. When determining what your key messages will be for each interview, consider the following factors:
Who is the audience of the publication – geographic (i.e. regional vs. national), consumer or trade audience, etc.?
What would they want to know/find out about your company?