Does Your Social Media Plan Include the ADA Community?
By Clara Rose Founder & Chief Executive Officer, Influence MATTERS | December 09, 2012
Social media allows anyone with an internet connection (web based or mobile) to interact with others in a personal or anonymous fashion and to engage in a non-threatening way. For consumers with different abilities, the benefits are even more profound since it offers them opportunities for participation.
As the internet has morphed from an informational only resource to a more conversational style of interaction; the growth in social media interaction has become a tidal wave. Consumers can now enjoy the benefits that come from engaging with goods and services providers as well as socializing, enjoying entertainment or even working from a remote location or at home.
How Connected is Our Society?
The impact of social networking is having a lasting and probably permanent effect on our society. A few years ago Facebook was dismissed by many as a place where kids hung out to share pictures and complain about school. Today, with more than 600 million users worldwide, it is a hub of communication and a force for change.
Around 200 million people connect on Twitter; some companies are taking full advantage of real-time advertising with Twitter. Tweeting about a special deal as it happens can cause a tweet to go viral and gain nationwide exposure - as friends tell their friends. Money cannot buy this coveted word of mouth advertising.
LinkedIn boasts more than 175 million users with a new member every second of the day; it has also drastically changed Human Resources and hiring practices. Potential employees can hinder or help them with career advancements based on their social networking profiles and interactions. Perhaps arguably a privacy violation - but the practice is common.
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