LEED Design: You Can't Afford Not to Do It
By Timothy E. Osiecki President of Design & Construction, Concord Hospitality Enterprises | May 19, 2013
LEED certification. For some in our industry, the mere mention causes a reflexive reach for wallets amidst protestations about ROI and guests who don't care, don't understand and won't pay for it.
In 2008, we at Concord Hospitality Enterprises had many of those same concerns about incremental costs and value to consumers when we embarked on our first LEED (Leadership in Energy & Environmental Design) project, the Settler's Ridge Courtyard by Marriott in Pittsburgh, Pa., And indeed, it did cost over $500,000 more to build, but the annual savings exceeded our expectations so we persevered in figuring out how to minimize cost to maximize our returns and make sustainability as much a part of our company's culture as any of our cornerstones.
Since that first hotel, we've made it our mandate to figure out how to make LEED designed hotels affordable. Working in tandem with Marriott, our Settlers Ridge Courtyard provided the design template that assisted Marriott to develop a LEED prototype to take much of the cost and pain out of LEED design for others. Now there is the option to use Marriott's Volume Build prototypes so developers can attain LEED certification for less than $350,000 over non-LEED certified prototypes.
Since 2008, we have committed that all Concord new builds we develop will be LEED designed. We've put our money where our mouth is and have invested $2 million to date and have another 18 hotels in our pipeline either under construction or in design.
But why bother? Why spend more? Does LEED certification mean anything to customers?
At Concord, we asked those questions, and here's what we found out: