10 Ways Travelers Use Social Media to Plan a Vacation

By Sherry Heyl Founder & Consultant, Amplified Concepts | September 28, 2014

Today, when we need an escape, we turn to the mobile apps on our smart phones and the Internet. When we need a mental break from work, we turn to our social networks. When we need to escape boredom we turn to our news feeds. When we need to avoid an awkward moment we face one of our many digital screens.

So it should be no surprise that when we need a break, an escape, a getaway we turn to our social networks, news feeds and various digital screens to plan a vacation.

A recent survey from Leadsift showed that 52% of the participants used social media to plan their Summer vacations. People are using social media and review sites throughout all the stages of vacation planning which includes:

  1. Dreaming
  2. Researching
  3. Planning
  4. Confirming
  5. Comparing
  6. Booking
  7. Experiencing
  8. Sharing
  9. Recommending
  10. Reflecting


The dreaming stage is a collecting stage. This is a time where people are collecting ideas of places they would like to go. During this stage people are creating their bucket lists. Last year Pinterest revealed that there are 660 million pins posted to the travel category on their website. Seeing all those travel pins might have been what inspired Pinterest to launch their place pins feature that allows pinners to place their images onto an interactive world map.

Our client, Airstream2Go, tapped into vacation planners that were dreaming about a get-away with their recent multi-platform #HitchMeUp campaign.

Coming up in April 2018...

Guest Service: Empowering People

Excellent customer service is vitally important in all businesses but it is especially important for hotels where customer service is the lifeblood of the business. Outstanding customer service is essential in creating new customers, retaining existing customers, and cultivating referrals for future customers. Employees who meet and exceed guest expectations are critical to a hotel's success, and it begins with the hiring process. It is imperative for HR personnel to screen for and hire people who inherently possess customer-friendly traits - empathy, warmth and conscientiousness - which allow them to serve guests naturally and authentically. Trait-based hiring means considering more than just a candidate's technical skills and background; it means looking for and selecting employees who naturally desire to take care of people, who derive satisfaction and pleasure from fulfilling guests' needs, and who don't consider customer service to be a chore. Without the presence of these specific traits and attributes, it is difficult for an employee to provide genuine hospitality. Once that kind of employee has been hired, it is necessary to empower them. Some forward-thinking hotels empower their employees to proactively fix customer problems without having to wait for management approval. This employee empowerment—the permission to be creative, and even having the authority to spend money on a customer's behalf - is a resourceful way to resolve guest problems quickly and efficiently. When management places their faith in an employee's good judgment, it inspires a sense of trust and provides a sense of higher purpose beyond a simple paycheck. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.