How to Choose a Landscaping Contractor – And Knowing When it’s Time to Switch
By Ken Hutcheson President, U.S. Lawns | December 28, 2014
Creating Your Qualifications Checklist
Identifying Your Goals
Regardless of your aesthetic preferences, every hotel professional should ensure that their property is consistently maintained and kept clean and safe so that all guests feel welcome and comfortable upon arrival. This should always be a baseline goal.
However, the most successful hotels go one step further and aim to create a landscape that represents their brand. The entire exterior property serves as an extension of the look and feel of the interior spaces. To create a consistent theme from the inside out, first identify your brand’s characteristics—Is your hotel luxurious? Contemporary? Traditional? Minimalist? Over-the-top? These attributes will drive the design of your landscape and the requirements of your landscaping company. If your hotel’s brand encompasses a luxurious lifestyle, for example, then you would expect to invest in expensive décor, lighting, furniture, dishware, etc. The same holds true for a landscaping company - you will need to invest in a professional who can provide that same level of quality.
Finally, it’s important that the look and feel of your landscape reflects the services that your hotel offers. For example, if your hotel primarily caters to families traveling on their way to a final destination, you would want your landscape to be welcoming, yet simple, with plenty of well-lit, clearly marked walkways for late arrivals. If your hotel caters to the business crowd and often hosts conferences, you will want to have plenty of outdoor seating so visitors can sneak outside and make a private phone call or have an impromptu meeting with a small group. If your hotel positions itself as a luxurious destination for a romantic getaway, your landscape should feel lush and exotic. If your landscape does not match the primary purpose of your hotel, you risk alienating visitors or attracting a customer whose needs you can’t meet. The best way to avoid this is to identify a contractor who is experienced in working with hotels like yours.
Establishing Your Needs
The Hotel Business Review articles are free to read on a weekly basis, but you must purchase a subscription to access
our library archives. We have more than 5000 best practice articles on hotel management and operations, so our
knowledge bank is an excellent investment! Subscribe today and access the articles in our archives.