Ways to Research Your Online Reputation
By Brandon Dennis VP of Marketing, Cloudbeds.com | April 19, 2015
It's frustrating not being able to control what people say about your property. In the past, the damage was minimal. One disgruntled guest could impact only a handful of people. Today, one disgruntled guest can ruin your business.
All it takes is one viral video showing bedbugs at your property, and your business is forever harmed. It's important to go online and check up on your business' reputation, to see what people are saying about it. It may be tricky to know where to begin. Here is a breakdown of the most important places on the web where you need to make sure your reputation is positive.
The first, and most obvious, is Google search. Do you know what the first 10 results are when someone searches for the name of your hotel? Try it right now. Open up a new tab (in an incognito window) and search for your property. Do you see your own website? Yelp listing? TripAdvisor listing? Go through each result to find direct references to your business.
If you find negative or unfair reviews, register an account with the website and manage them. (I'll touch more on that in a moment). When it comes to your reputation on Google Search, your best friend is Google Alerts.