Key Things You Must Do to Send a Strong Message
By Matthew Rosenberger Consultant & Publisher, ABC Travel Guides for Kids | August 03, 2010
Embassy Suites and Build-a-Bear
Consider the partnership that Embassy Suites has with Build-A- Bear. Not only does the hotel chain go out of its way to welcome families, it even has welcome gifts for the family's bear. Upon arrival, each guest receives A cozy bear-sized Embassy Suites robe or pajama pants and t-shirt set, shower kit with shower cap, plush soap and lotion Soft Embassy Suites slippers, a $5 Bear Buck$ gift card to use at a Build-A-Bear Workshop store, and a cool carryall. The package is called The Build-A-Bear Workshop Sleep Over Pack and it is brilliant.
Embassy Suites even developed a Find-a-Bear Id Program to help return lost or left behind bears. Every Build-a-Bear Workshop bear is stuffed with a barcode and receives a birth certificate. The bear is then entered into the Find-a-Bear ID program with the owners contact information. If the furry bear is ever lost the information in the database is used to return the toy to its owner.
This type of promotion combines an activity and brand that kids love 'Build-a-Bear' with a hotel brand that parents recognize as family friendly-Embassy Suites-sending the message loud and clear-"Families Welcome".
Promote a Healthy Kids Menu
Parents want to eat healthy and want their kids to eat healthy. One of the most important elements in choosing a hotel for the family vacation is what dining options are available. In fact, a recent survey of the National Restaurant Association survey of more than 1,600 professional chefs - members of the American Culinary Federation (ACF) revealed that healthy kids vegetable/fruit side dishes and meals are among the top 10 trends for 2009.
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