Resolutions That Can Help You Attract and Maintain Talent

By Zoe Connolly Co-Founder & Managing Director, Hospitality Spotlight | December 20, 2015

While the holidays are traditionally among the most busy times in the hospitality industry, enterprising executives and entrepreneurial managers also see an opportunity to implement new resolutions that set the groundwork for a successful next year. These can range in scope, from implementing new technologies or team building initiatives, through refining social media presence and cleaning up job postings.

New Year's creates an opportunity for those in the industry to review the past year, build on successes, and correct concerns.

Here are six ideas that can make your resolution building season worthwhile, while creating goals that you can stick to all year round.

Clean up Your (Digital) Profile

For better or worse, social media is now a part of a property’s online presence; one that can influence the opinion of travelers and potential employees alike. Make sure what is on social media, job sites and being distributed is what you want the people you’re trying to attract to see.

Start with basics like questions about reviews. Are they accurate? If they’re negative, have you made steps to improve a situation, and in the cases of many review sites, let the site’s editing team know you’ve made the proper steps? If they’re positive (we’re hoping for this), do you a plan in place to thank guests who have left them? Next move on to sites like Facebook, Twitter, Pinterest, LinkedIn, etc. Do these sites put your best foot forward?

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.