Exploring the Lifecycle of Your Landscape
By Ken Hutcheson President, U.S. Lawns | January 10, 2016
Like all other living organisms your landscape has a natural lifecycle. But, with so many different landscape components (i.e. grass, shrubs, trees, flowers, etc.) it can be difficult for hoteliers to recognize the red flags indicating the need to renovate.
By understanding the importance of the landscape's life cycle from a holistic approach, and taking the necessary steps to protect each component, hoteliers can ensure they're fostering a healthy and valuable property.
The Value of Your Landscape
Hoteliers know that their landscape is a direct extension of their overall image, as it can be the first interaction guests have with their hotel. In fact, if properly designed and maintained, the landscape can add a tremendous amount of value to the property and the guests' overall experience. At the very least, hoteliers need to maintain a crisp and clean landscape to boost the hotel's curb appeal and create a safe environment for guests.
However, to determine how much return on investment a hotelier can expect from their landscape, and therefore decide exactly how much to invest, they must think about the type of experience they're offering to guests. For example, a four or five star hotel brand like the Ritz Carlton, Four Seasons, Hyatt, or Fairmont, would require a landscape that is more intricate and elegant in order to uphold their brand standards and live up to the guests' expectations. In contrast, a two or three star hotel, would likely take on a more simplistic and clean landscape.
It's important to point out that all features from the main entryways, sidewalks to the pool and other property areas, contribute to the hotel's brand. By supporting the hotel with the appropriate landscape practices, hotel owners and managers can foster the type of atmosphere that will please guests and more importantly turn them into returning guests. As previously stated, high-end hotels and resorts, will invest more into a landscape in order to make sure they uphold their brand standard. No matter the location of the hotel, whether it is in a city or suburb, they will have to spend more on their landscape and property features. This also means that their landscape will require more upkeep throughout the year because their foliage will be more extravagant, compared to that of a less expensive hotel, in which a hotel owner or manager will just need to make sure their landscapes are clean and safe.
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