Putting Your Spa Enterprise on a New and Higher Platform of Recognition

By Michael Koethner Wellness & Healing Consultant, Spa Transition | February 28, 2016

Everything starts in the invisible and returns into the invisible. This incredibly powerful feature, that our science calls thought is available to all humans. It is greatly underestimated amongst everyone on the planet. The creative journey is an experience, individual, extraordinary and breathtaking. But along the way there lies the danger of creating an environment that might be very harmful or counterproductive to the user. They may find themselves caught or stuck in a rut. The trap they have created, for themselves and others, is usually defined by growing pain and limitations, that they find it increasingly difficult to free them from.

Whilst on the journey of self-discovery and recognition all obstacles that might come in the form of people or things ought to be given adequate consideration for their importance. It is very crucial to understand, and under no circumstance underestimate, the positive impact of the organic, biological human component. It must be seen as a fully integrated part of any business operation, and as a key indicator of the inter-relationship with everything and everyone.

The hospitality and wellness industry has reached a point where it has no other choice than to start applying an integration process with the focus on how to encourage and apply a development of the individual human potential that will matche the new economy. There is a business environment in the making where companies and corporations are going to be seen and operated as living organisms, occupied by human beings who thoughtfully and organically communicate and interact from their heart energy, at all times. The future technology will be a by-product, not the main medium of getting business done.

At the same time the very outdated and partly extinguished human resource mode of operation, that was build during the time of the industrial revolution needs to be discarded, as it has totally outlived its use. Unfortunately, most companies and corporations are operating like giant ghosts of bygone times, feeding their remaining pool of resources with all these previously used negative tricks of fear and humiliation, not realizing that people are actually running away in large numbers. The increasing pool of open positions across the globe, within all companies, in divisions and departments confirms that fact. From cleaner to top executive, people are no longer willing to participate in projects that serve no one, and where they are used as a ‘resource’ only. Something must change, and will change.

The shift currently under way puts a new type of pressure on everyone, because the success and expansion of a business is no longer about some statistical performance, justifying key indicators or to enforce a strong-hold on team members to push them to their limits, rather the opposite is happening. With a never seen before demand on very active, very immediate, very conscious, compassionate as well as multisensory communication, a new personal and professional environment is defining itself rapidly. It leaves no more room for experimental tricks from the top management. It is now time for complete collaboration with other industries and put all the knowledge into action to make a business for viable, attractive for powerful partnerships and visible for potential investors. The benefit of an active, life-filled and passionate communication environment that encourages the individual human potential, will mirror itself, and be visible through the immediate improvement of an individual’s performance; in a never seen before manner.

Respectively, it will open endless opportunities for everyone to embark on a journey of self-discovery, and will put the business enterprise on a new and higher platform of recognition, publicly as well as company internal.

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.