Going to the Source: Amenities 2016 - A Q&A on Brand Alignment
By Judith Jackson Founder, Judith Jackson, Inc. | June 12, 2016
Hotel amenities as a guest offering have become a vital source of attracting business and building a hotel brand. This is a relatively recent phenomenon that has grown in importance as guest's demand for good quality amenities has become universal.
As I thought about writing this article I realized I should go to leaders in the hospitality field as well as draw upon my 15-year experience as the creator of a branded amenity line. Hunter Amenities of Canada and Susan Ricci, innovative former hotel managing director and current hotel and club consultant, became invaluable sources of information and comment from different points of view – which I think you will find as stimulating and helpful as I do.
These are questions asked and answers received from top hospitality field professionals. Hunter is one of the most forward looking, international manufacturers and distributors of high quality amenities, and Ricci, as a developer of hotel brands and services, has incorporated outstanding amenities into the properties she's overseen.
John Hunter, President, Hunter Amenities
Berny Amiel, CEO, Hunter Amenities
Susan G. Ricci, Principal, S. Ricci & Co.
Judith Jackson, Founder, Judith Jackson, Inc.
A Manufacturer's Perspective