Refocusing on Hospitality Recruiting

Borrowing From Back to School

By Zoe Connolly Co-Founder & Managing Director, Hospitality Spotlight | September 04, 2016

As the summer draws to a close, and many seasonal getaways get ready to wrap their busy-season, the Back-to-School phenomenon kicks itself into high-gear. While kids will get new clothes, haircuts, shoes, notebooks and backpacks,job seekers should do the same (all right, maybe they don’t need the Hello Kitty lunchbox). And just like teachers are getting their classrooms set up with new activities for their incoming class, the end of the summer is a great time for hoteliers to refocus their recruiting efforts, gearing up for their next incoming group of team members.

So in the spirit of Back-to-School, here are the things that hotels and candidates looking for employment in hospitality should consider as we enter the fall.

On the Candidate Side (Student)

  • Refresh that resume - Whether you’re a returning college student hoping to
    take on a part time role, or, as readers of Hotel Executive, someone looking
    for something a little more senior, the reality is that most people perform
    very little maintenance on their resumes. If time has passed for you, there
    are a few things you might want to consider Have you learned something new,
    taken a class, received an award, been given new tasks or managerial
    responsibilities? Each of these may be things you can add to your resume.
    You may also want to check out the formatting and/or drop unnecessary
    information. Submitting an old resume with unnecessary info is like showing
    up to a new class with a full notebook with last year’s notes. And while it
    might not be a new lunch box or pencil case, the results of a resume refresh
    can be extraordinary.

  • Updating profiles - It isn’t just your resume that could use a refresh. Your
    social profiles may very well be in need of a new ‘do. If you’ve updated
    your resume, the heavy lifting is likely done on this front. You can
    copy/paste a lot of what you’ve written, or to be more effective, write a
    synopsis for each role you’ve had for LinkedIn. Focus more on achievements
    than job specs, and be certain to keep it simple. For networks outside of
    LinkedIn, (especially) if you’re searching for a new role, make sure that
    the photos you’ve got posted publicly, including your profile picture, make
    you look like a candidate people would want to hire. Potential employers are
    going to Google you. Be certain that the risque pics from the summer’s
    ending pool party aren’t the first thing they see.

  • Find a new club - In school, you could pick up an instrument and join the
    marching band. You could try out for a team, or go for a part in a play. In
    short, schools manufactured opportunities for you to meet new people and try
    new things. The real world doesn’t work this way, but for job seekers
    looking to recreate the magic, there is plenty of opportunity to do so. Look
    into new networking opportunities, both professional and social (sports or
    hobbies) and play. You never know where the next position will come from.
    Make connections

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.