How HR and Paid Search Recruiters Work as a Team

By Dennis Rizzo President & CEO, Bentley Price Associates, Inc. | March 12, 2017

The responsibilities of Human Resources are ever-expanding. Rarely does the staffing match the workload, and managers find themselves under constant pressure to meet the demands of their vital role in the organization. No other part of the job is as time-consuming or impactful as the search for - and recruiting of - top managers. As the hospitality industry continues to grow, the pool of available key managers gets smaller, and competition gets fierce. Making things even more difficult is knowing that the best candidates may not even be looking.

Hidden Assets

On the surface, you might think that there is unprecedented transparency in the hospitality industry - that everyone knows whos hiring and every organization knows whos available. Nothing could be farther from the truth. While employers can access and search billions of data points, and job seekers can do likewise, when you are operating at the highest levels, old-school networks and relationships are going to connect the right people, most of the time.

Its easy to find job seekers in the hunt. Finding the talent that isnt necessarily looking is an entirely different matte.
In reality, most top-level managers and executives are always looking to move their careers forward, and thats an opportunity for your organization. But how do you find these hidden assets? Relatively speaking, the universe of top management talent - currently looking to make a move, or susceptible to a better offer - is small. And those people are difficult to reach and require a delicate touch to develop an interest in a new situation.

Poaching talent isnt anything new, and in polite company, we dont admit that it is a common practice. But it has always been said, You cant hire away a happy employee. You just have to find the candidate that is perfect for you, and ready to move on from their current position. Enter the professional recruiter.

Degrees of Separation

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Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.