Leveraging the Power of the Gig Economy

A New Era in Hospitality

By Kim Grennan Co-Founder & CEO, FindSideGigs.com | October 01, 2017

The Gig Economy is a chance for hotel executives to hire some of the world’s most talented professionals, free of long-term commitments and costly responsibilities. This phenomenon is the result of social change, technological freedom and a global shift in people’s attitudes toward work. These forces enable individuals with specific skills, such as fluency in graphic design, information technology (IT), and marketing and promotions, among other things, to take advantage of opportunities from hoteliers large and small, from boutique properties to international resorts, from vacation spots to locales for conferences and conventions.

This worldwide trend will transform all manner of industries. That means hoteliers can rethink their approach to recruiting and the way their respective HR departments operate, since there will be an increase in the number of virtual workers who oversee specific projects.

These workers are agile and mobile, mobilized as much by ambition as they are by the convenience of their mobile devices. They work from studios and libraries, as well as parks and other public places. They are fluent in the language of the Web and conversant in several dialects of technology and business.

They constitute a new generation of workers, a generation eager to try different things and ready to test their skills in different ways on behalf of different things. They are innovators and inventors, voices of independence who are vocal about what they want, because they will do whatever it takes to fulfill their wants and needs.

The good news is that hotel executives have the freedom to choose the right experts for the right assignments, provided they choose the right website to help them in this search to source freelancers and independent contractors.

That search requires due diligence, since the right website is the principal factor in easing this recruitment process. That search demands patience and transparency, so hoteliers have the confidence they need – and the care they have a right to receive – from an expert who has a talent for spotting talent, so to speak.

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Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.