Tips and Tactics to Attract and Retain Great Hospitality Talent
By Brenda McGregor Director of HR, Chesapeake Hospitaliy | November 19, 2017
It might seem self-evident, but you need to have talent to get talent: strong recruiting efforts start with a skilled recruiting expert. An experienced professional with a strong background in recruiting can introduce your company to new ideas, design, deliver and oversee new recruiting and training programs, and help shift your company’s recruiting mindset to help you understand what you need to do to consistently attract and retain top talent.
The right professional in this position will not only bring an entirely new level of recruiting expertise (with new programs, initiatives, priorities and practices), but will apply expertise both at the corporate level and at each of your individual properties, as well.
The first step in recruiting is to make sure you know what you are selling. Do you have clarity around a strong and appealing brand, and do you have consistent language to express what your brand and company culture mean? If you can’t articulate who you are, why would top candidates want to come and work for you? You can’t fake it; your employees must feel it and live it.
Here at Chesapeake, for example, we invite prospective employees to “Experience What’s Possible.” We want them to clearly identify us as a place they feel they have opportunities to grow. We emphasize the “Chesapeake Way” in everything we do, distilling our philosophy down into four pillars:
1. A culture of integrity: treating each employee with fairness and respect
2. Practicing an entrepreneurial management style: providing clear
opportunities for advancement
3. The pursuit of excellence: emphasizing results and accountability
4. Giving back to the community
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