How to Optimize Your “Google My Business” Page
By Jonathan Evans Director, Chatmeter | April 01, 2018
Over 45% of all searches on Google are local, but many companies still only focus on their website optimization and not on local search (Google Maps) influencers. That's a huge mistake for hotels looking to drive traffic and reservations through the Google Maps results, as the algorithm for local searches is substantially different from traditional Google.com searches.
In other words, someone driving into your town and looking for lodging might ask their Android or Siri device for "hotels," "motels," "lodging," etc. nearby. How you rank in that type of search (and you want to be in the top 3) has little to do with how much you spend on your website's SEO.
Rather, the local search algorithm bases its rankings on factors that signal a successful and trustworthy business: do you receive and respond to reviews? Is your listing's information consistent across key directory sites? And most importantly: have you claimed and optimized your Google My Business page (GMB) for each location? In fact, top SEO experts say that your GMB listing accounts for 20% of your local SEO ranking score.
According to Google, for each location you need to: