Procurement Personalities: The Architects of the First Seven Seconds
By Jason Bramhall VI Senior Director, Procurement, The Gettys Group | July 08, 2018
Did you know that it only takes seven seconds for your mind to determine a "first impression" of something? For that reason, hospitality property owners invest a significant amount of time, money and resources into crafting the perfect design for their hotels that will create engaging and authentic experiences for their guests. Guests walk through the door and those short seven seconds begin.
Just as when the curtains draw up at the beginning of a Broadway show, we first engage with what we see, the stage. Without the stage, there is no context, no place for the story to unfold. It sets the tone and allows us to emotionally engage with the environment and transports us into the vision of the playwright.
Behind the scenes, there is a team that infuses their passion, personality, and perspective into bringing that initial emotional experience to life. The same is true for the "first impression" that guests have when they walk through the doors of a hotel. Enter the procurement team.
Whether it's a new build, a restoration or a renovation, there are an array of decisions, big and small, that go into the creation of a well-designed hotel property. But even after every design decision is made, it is the procurement team that deciphers the creative intent and translates that ethereal vision into tangible and engaging outcomes.
Although they are often considered a behind-the-scenes, commodity-driven piece of the interior design puzzle, procurement teams are passionately and equally invested in meeting the specific needs of clientele, regardless of whether they're working on a luxury project, select-service property or something in between. Effective procurement teams take the time to learn and fully understand the objectives of a project so that they can stay intimately involved throughout the entire process and, ultimately, deliver the best implementation of an original design concept.