Top 3 Emerging Risks for Hotel Management
By Kurt Meister Senior Vice President , Distinguished Programs | August 26, 2018
When it comes to mitigating risk in the hospitality industry, it's time for a wakeup call – and not the kind you call the concierge to schedule. Seismic events like the horrific Las Vegas shooting, a multitude of large-scale point-of-sale (POS) attacks and the #MeToo movement have reframed the dialogue about how hotel owners and operators can best keep their guests, their data and their employees safe.
Here's a look at emerging risks within these three areas, and tips for how hotel owners and operators can rise to the challenge:
1. Hotel Security: Balance Convenience With Safety
Last October's Las Vegas massacre – where a gunman opened fire from the 32nd floor of the Mandalay Bay hotel – taught the industry many lessons. The biggest one: Hotels can no longer ignore what happens behind closed doors.
One of the earliest changes Vegas hotels made after the tragic event was revamping longstanding "do not disturb" policies by preventing guests from hanging the once ubiquitous placards on their room door handle for more than 24 hours. Major chains like Hilton and Disney went one step further by replacing "do not disturb" signs with "room occupied" placards.
In addition, many hotels nationwide – at the urging of industry leaders – now insist that a hotel employee enter every guest room at least once each day.