What Happens in Vegas… is a Laboratory for Global Hospitality Design
By Scott Acton CEO & Founder, Forte Specialty Contractors | February 17, 2019
Dog years. That is a relatively fitting metaphor for describing the life expectancy of most hospitality spaces in Las Vegas – guest rooms, entertainment venues, restaurants – compared to the same types of spaces located on hospitality properties elsewhere.
The catalysts for this accelerated aging process, not surprisingly, are the wear and tear inflicted by millions of monthly visitors – 3.7 million, roughly the population of Los Angeles, visited in October alone – and the hyper-competitive marketplace that produced nearly $1 billion in revenues for the gaming industry that same month.
That's about 24 visitors for every one of Las Vegas's 148,000 hotel rooms. The extreme occupancy rates -- 91 percent, which is about average, in October – punishes guest rooms and forces owners to engage in a perpetual effort to redesign and renovate their properties to out-dazzle each other, and gain a slightly bigger share of that $1 billion jackpot.
What was fresh and energized only a few years ago shows its age very quickly. Now older and tired, the puppy that once stopped passersby in their tracks only attracts fleeting glances from across The Strip.
For those of us who live, design and build in Las Vegas, the short lifespan creates a perfect laboratory to test successes, failures, and solutions for their long-term durability. We are able to constantly refine best practices that reduce construction costs, increase longevity and boost profits.
My company, Forte Specialty Contractors works with clients around the world to ensure their properties are memorable and difficult to leave. Though our work is international, our headquarters and a significant portion of our portfolio is in Las Vegas, where the accelerated timelines provide a perpetual, real-time snapshot of how design impacts customer decision-making and how well it supports profits.