The Future of Guest Engagement Harnesses Next-Gen Technology Experiences
By Derrick Garrett Founder & Chief Executive Officer, Roundhouse Multimedia | August 04, 2019
How cool would it be to swim in a pool where video mapping gives the impression that you're swimming in the ocean with fish while oceanic sounds play through underwater loudspeakers?
Welcome to the future of guest engagement.
Let me back up a little. We've established why hotels and resorts need to have the right music for different spaces, along with the cultural evolution that has made music such an integral part of the guest experience. Now, if only it were all that easy.
I've seen many challenges and hiccups that resorts run into along the way – from equipment failures to sub-par acoustics to static content that doesn't adapt to diverse clientele or times of day. Let's explore how some of these scenarios play out to learn more about how we can ensure the most successful music architecture experience for today and the future.
Notice that I'm not just talking about music. When I refer to music architecture, I'm referring to a custom sound experience designed specifically to engage guests and help build loyalty. It's much more than what type of music is playing in the background or what an algorithm will queue up. Music architecture involves planning for the many different places that music is played, as well as controlling volume depending on time of day and capacity. For hotel executive management, it also includes the right service and support to operate seamlessly.