Hotel Leadership, Corporate Strategy and Corporate Culture: How Are They Linked?
A Look at a Hotel's Internal Resources from a New Perspective
By Mostafa Sayyadi Management Consultant, The Change Leader Consulting Inc | July 21, 2019
Hotel executives are faced with challenging economic conditions today with global competition increasing and the need to be number one or two in an industry or fail to keep up with the market place. This new economic environment may have a negative emotionality that can seriously reduce people's capabilities in changing and overcoming challenging situations. To offset the negativity associated with widening the gaps of success and failure, hotel executives that act as leaders can manage a hotel's internal resources (i.e. corporate culture and corporate strategy) and use them as an important driving force for business success.
This may be the answer hotel executives need but may also lack the fundamental fortitude necessary to be an all-encompassing model to predict customer satisfaction, employee or follower satisfaction, and financial profitability. Hotel executives that embrace leadership around the globe realize that they have a positively impact on corporate culture and corporate strategy and play a critical role to achieve the best climate for implementing strategic changes that create learning and growing the hotel. This effective leadership will be covered in-depth throughout the rest of the article with the main focal point being introduced here as the simple application of leadership, which is describes in the following section.
Leadership and Corporate Strategy
In the military, leaders often provide what is called "Top Cover" flying above their followers to ensure their mission is a success. Submarines travel with pilot ships to guide them. This is what you and hotel executive need to do. Leadership, being the core of management, is crucial to hotel's success----both from a performance and management level. However, hotel executives across the globe have found that corporate strategy is critical to business success. Successful hotels enhance their competitiveness by focusing on corporate strategy.
Hotel executives find that corporate strategy is the in the forefront of success. And corporate strategy could be the most important component of success in this ever changing business environment of today. This, by far, is why some hotels are successful and some are not. The key take-away for leaders is that corporate strategy is a resource that enables hotels to solve problems and create value through improved performance and it is this point that will narrow the gaps of success and failure leading to more successful decision-making.
Hotel executives that implement corporate strategy as an important driving force for business success find their hotel to be more competitive and on the cutting edge. However, corporate strategy implementation in hotels is determined by a set of critical success factors, one of which is the strategic dimension of leadership. Thus, one tool for hotel executives to use when considering on lessoning the gaps between success and possible failure, is to adopt leadership and implement corporate strategy.
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