How We Did It: Creating & Promoting the Inn at East Beach as a Dog-Friendly Hotel
By Amanda Hurley Corporate Director of Marketing, broughtonHOTELS | October 06, 2019
Nearly 40% of pet owners travel with their furry companions every year, according to the 2017-2018 APPA National Pet Owners Survey. That's close to a 20% increase from a decade ago. Knowing this, it only makes sense for hotels to accommodate guests who choose to travel with their pets. More than half of U.S. hotels allow pets, according to the 2018 American Hotel & Lodging Association Hotel Trends Survey.
More people than ever are traveling with their pets and we wanted to capture that part of the market. As a hotel management company, we understand it takes a special approach to optimize a hotel for pet-friendliness. When a hotel decides to allow pets, there are a number of factors to consider when strategizing and planning a pet-friendly launch. Aside from simply attracting pet owners as guests and what kind of services should be offered for their four-legged pals, rules and regulations associated with welcoming them must also be implemented.
The Case Study: The Inn at East Beach of Santa Barbara, CA
Becoming Dog-Friendly | Setting Up the Property for Success
The Inn at East Beach is a unique and charming property in the Santa Barbara market. Featuring 33 guest rooms and suites, only a block away from the beach, the Inn at East Beach has a mid-century modern aesthetic and a fun beachy vibe. The hotel is perfect for travelers who want the true California coast experience.