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Mark Ricketts

As leaders of organizations responsible for the property management and asset management of hospitality portfolios, how can we complement or merge the "employee manual with everyday vision, " reinforcing and strengthening what we represent as a business. This is especially challenging, as many hospitality organizations managing a property must combine adroitly the guidance from a formal brand with their own standards and operating philosophies. In addition, hospitality organizations are today responsible for a broad array of brand relationships; not just with guests, but, also, with vendors and suppliers, strategic partners, industry organizations and community groups. There are many daily pushes and pulls to which we are subject and the brand must emerge unscathed, stronger than ever. This article will explore some of the practical, simple and, yet, profound aspects of this everyday brand management. Read on...

Reynaldo  Rey Fernandez

Of all the latest trends taking over the hospitality industry in 2017, branding serves as the most essential marketing tool allowing hotels to communicate their vision, values and mission. Branding has evolved past the company's name, slogan, sign, symbol or design. Although it is still used as a means to identify a company, branding has developed into a complex but ultimately necessary concept in the marketing world. Read on...

David Ashen

There's no denying that in the past several years there's been a noticeable rise in hotel brands. Soft brands with distinctive features and unusual offerings have grown, especially, in popularity, perhaps because they so neatly straddle that cumbersome divide between the unusual characteristics of boutique locations and the broad-scale offerings of mega-franchises. As industry notable Stacy Shoemaker Rauen recently said during dash design's debut dashChat podcast, people are excited to see something new and different. They want to be a part of something that shakes things up and draws them in, all of which leaves full-scale hotels that don't elevate their game or have a specific point of view in a precarious position, even while an abundance of brand tiers can be confusing to some. Read on...

Frank Meek

Research shows that travelers are now considering sustainability factors when selecting accommodations. Given consumer demand, more hotels are seeking LEED certification to help market themselves as environmentally-friendly hotel options. Pest control is one aspect of the LEED Rating System that you can implement fairly easily to help reduce the use of chemical pesticides and improve your property's environmental footprint. An important first step is to carefully review the LEED requirements to learn about Integrated Pest Management (IPM) and the specific practices you must follow to earn LEED 2009 for Existing Buildings Operations & Maintenance certification for your hotel. Read on...

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Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.