Library Archives

 
Mia A. Mackman

The magnitude of wellness and mindfulness has ushered in new perceptions of performance and program authenticity. While the nature of the hospitality industry is to serve, care, and exceed guest expectations; there can be considerable breaks in delivery, legitimacy and company culture, making it a challenge to quantify value and maintain significance and consistency. This article examines the central mainstays of delivering wellness with a mission and purpose that effectively ties to company cornerstones, employee ethos and crafts genuine, wellness-focused guest experiences. This article also looks at internal value propositions that add meaningful engagement, and enhance employee investment in stride with operating and fiscal performance through integrally focused wellness models. Read on...

Benjamin M. Ebbink

The past few years have witnessed a number of high-profile mergers and acquisitions in the hotel industry – a trend that some commentators have referred to as a "merger frenzy." This trend may have broad repercussions across the industry, as large hotel companies seek to join forces with smaller operators to avoid being outpaced in the market. Aside from the general impacts on the hotel industry as a whole, mergers and acquisitions can raise significant labor and employment issues that operators need to keep in mind. A fundamental issue involves whether the transaction involves a sale of stock or a sale of assets. Read on...

Leora Halpern Lanz

Have we become immune to the terrorism around us? Travel. It is a privilege for all of us. Some may say it is a right for all of us as human beings. Travel is the way to connect and learn from each other -- the manner to promote tolerance and understanding. The activity from which we all grow and evolve as citizens of the world. And yet, the last 16 years of world terror have shaped and quite literally directed how many of us travel. Read on...

Michael G. Tompkins

In the last decade, we have seen an increased willingness of hospitality and spa companies to cross geographical and cultural divides and move into markets outside of their traditional regions. It is really a function of and a result of globalization, which is impacting all business sectors. One geographical jump that seems to be getting a lot of attention these days is the Asian hospitality market. Big investors in the East are diving head-first into the Western wellness boom by buying landmark spa properties in the United States, recruiting top executive talent to lead their spa divisions in Asia, and integrating their traditional spa modalities with modern wellness culture. Read on...

Jim Vandevender

Spas have been a revenue generating mainstay for resorts since travelling began. Resort and hotel spas make up only about 20% of the global spa market, and smart hoteliers know that the lucrative group market is not only a primary consideration in filling a resort's guest rooms, but it also is a significant contributor to the spa's revenue generating capacity as well. But just as important as it is for a resort to keep up on spa trends, unique challenges face a resort's spa business in the form of increased competition. Read on...

Michael Barbera

Virality is a social media marketer's dream. Achieving virality is a feat that few could claim. It is statistically more likely to be admitted to an Ivy League university, to win the lottery or to be struck by lightning than to go viral. Social media marketers continuously attempt to develop content that contains all of the essential attributes of historically viral posts. However, changing the default could increase the chances of virality and increase organic reach: set the honeypot. Read on...

James Gieselman

This issue of Hotel Business Review is devoted to the concept of Sustainability, so how does energy efficiency fit into this topic? And why is it so important now? Well, because, as that famous philosopher Yogi Berra once said, "the future ain't what it used to be." We're experiencing changing consumer attitudes with regard to the environment resulting in shifting market trends. We're seeing a vastly different and uncertain political landscape. Competition in many industries has begun to beat the sustainability drum. And all of these trends are linked back in one way or another to energy and how we use it – energy efficiency. Read on...

Leora Halpern Lanz

Internships, work experiences, field experiences...the semantics may vary, but the gist is the same, and their importance is only increasing in today's undergraduate experience. Students, schools, and industry professionals are recognizing the significance of internships for developing a resume, an experienced, well-rounded candidate, and a student that has made connections in the industry prior to graduation. Read on...

Paul Breslin

Generally, any hotel that uses a nearby educational institution as the primary demand generator can be considered a campus hotel; however, the scope of this article focuses on hotels that are directly affiliated with an educational institution, often a college or university.For each campus hotel project, developers should fully understand the school's vision to create a property that not only meets the design requirements and educational purposes, but is also economically sustainable. On the other hand, operators should have appropriate revenue management practice, leverage school's internal resources, and manage student employees with extra emphasis on scheduling and training. The concept of campus hotels is not a new one. Read on...

Holly Zoba

Remember that old game of telephone where one person whispers a sentence in the next person's ear and the sentence is repeated around the room. By the time the sentence is repeated aloud by the last person, it has very little resemblance to the original. Is it possible that the brand message of your company is suffering the same fate? Read on...

Jodie Tristano

Just as they do in their everyday lives, when hotel guests desire a quick meal or snack, they appreciate a convenient limited-service restaurant. Technomic has studied hotel customers' dining preferences and behaviors and found that more than one third of them visit onsite limited-service options—from coffeehouses to outlets of national restaurant chains—at least once during their stay. This article by hospitality industry veteran and Technomic Business Development Manager Jodie Tristano points to the trends that are driving the growth of limited-service options in hotels, including partnering with chains and offering grab-and-go options from existing foodservice operations. Read on...

Jonathan Barsky

With improved benefits and guest-friendly rules, hotel loyalty programs are increasingly becoming one of the primary reasons for selecting a particular hotel. Loyalty programs now rank fourth among reasons why consumers select a hotel (the top three reasons are "Location", "Price", and "Past Experience"). Across the industry loyalty program membership is on the rise and the percentage of "Elite" members in these hotel programs rose sharply in 2011 (up 5%). This is good news for hotels because members of these programs are more likely to recommend the hotel, spend more per room, and are less sensitive to price increases compared to non-member guests. Read on...

Rohit Verma

Issues relating to discounting and value are brought to the fore by the sudden popularity of "social coupons, " which are activated when a group of people accept a particular promotion. The social coupons typically involve a steep discount, which challenges businesses to create promotions that do not lose money. Although studies have found that the social coupons do bring in additional business, they also raise the specter of cannibalizing existing sales. Instead of deep discounts, hospitality operators might better find ways to add value to existing services, especially since research has shown that the amount of the discount is less important than the fact that the business is offering a "deal." Read on...

Robin Korman

Who is a loyal customer? Often, people think that those who frequent businesses on a regular basis are loyal customers but the reality is frequent guests might not always be loyal guests. True loyalty is about emotion. In the hotel space, loyal customers prefer your hotel or brand to the point where they develop a personal attachment, one that compels them to go out of their way to stay with your hotel or brand, making them more immune to higher prices or a less convenient location. Read on...

Ashish Gambhir

Companies today are drowning in data - much of which may not even help you make better decisions and improve business outcomes. Slicing and dicing the reams of data in order to extract relevant, actionable insights is a business imperative. Read on...

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Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.