Social Media and the ADA Community
By Clara Rose Founder & Chief Executive Officer, Influence MATTERS | February 02, 2014
Social media refers to an internet based means of interaction among people that allows for the exchange and creation of user generated content that they create, share, or exchange. The activity of creating and consuming information and ideas happens in virtual communities, groups and networks; hence the name Social Media.
Over the past decade, social media has swept the world and has forever changed how business is done. Some still ask; is it here to stay or will it have its day and then fad from glory like our old friend, the eight track tape? (If you are too young to remember the eight track tape, take a minute to Google it before reading this article, have a good laugh and come on back.)
So, you need to jump into this new and unknown territory but you have no idea where to start. Take heart, the internet is full of helpful information on the subject but to save you some time, here is what I have learned from countless blogs, articles and web resources.
According to industry expert Sree Sreenivasan, Columbia University's first Chief Digital Officer and a member of the faculty of the Columbia Journalism School, social media is here to stay.
"We are at the infancy of a great revolution," proclaimed Sree, "harness the public attention with social media or else get left behind." Sree believes that social media must become an integral part of any marketing plan as we move forward in this age of technology and connectivity.
Think of the social media of today… like the television was in the 50s. No one of that time expected it to be able to compete with radio, let alone become the mass media instrument it has become today. Today many large companies wouldn't dream of a marketing plan that did not include television advertising to promote and build their brand. In 10 years, we may well regard social media in the same way.